Building Brands. Telling Stories. It's What We Do.

In the post-COVID era, people and brands are seeking an opportunity to turn a meaningful new leaf, and it looks like Instagram is the latest member of the visual refresh club.

The last time Instagram visually rebranded was in 2016 when it changed its iconic polaroid logo to its now well-known pink gradient logo.

The 2022 update features three significant changes to the platform’s architecture:

1. A vibrant update to its gradient motif via 3D modelling.
2. The introduction of a brand-new typeface, Instagram Sans.
3. A seamless, full-bleed layout that places community and content before anything else.

Imagine a perfect world where marketers have unlimited access to customer data across all devices, countries and ecosystems. They have a crystal-clear view of their customers, preferences, and exactly where they are in the buying journey. It sounds nice, doesn’t it?

Today, the unfortunate reality of marketing data privacy is not so simple; developing global privacy laws, changing consumer expectations, and new company policies are making customers harder to describe, actions harder to track and data more expensive.

This has put immense pressure on marketers and companies, forcing them to seek out creative ways around this newfound obstacle.

The last couple of years have been rough on everyone and changed basically everything. A lot has changed since our last look at this subject in 2018. Now more than ever, it’s hard to grab an audience’s attention—and nearly impossible to keep it. People are working harder, rushing around faster, and dealing with a lot more than before. But even so, there are slivers of genius that break through the clamour of daily life and remind us just how special advertising can be. Here’s our take on the best Canadian advertising campaigns in 2021.