Companies are always struggling to get noticed. They want to stand above the crowd, find their target audience, and eventually sell to them. The advertisement world has changed drastically over the last 10 years with many companies using social media and Google marketing in the place of newspaper advertising and direct mail.
Youtube is the second largest search engine on the internet (Google being number one) so naturally, companies want a piece of that. Astoundingly, every minute more than 400 hours of video are being uploaded to Youtube. That’s a crazy amount of content. And video marketing is quickly growing with $2 billion being spent on Youtube alone per year.
With so many users streaming content, it can be very difficult to regulate and so it’s become a bit of Wild West for both content providers and advertisers.
SEO is a never-ending concern for any business; however, what most people might not understand is that the strategy to Search Engine Optimization can be different for dynamic, or CMS-driven sites than for static websites. Dynamic websites use templates, which pull content from a database, while on static sites, every single web page exists as a file on a server. This CMS-driven strategy offers different challenges for search engine optimization.
Below are 5 things you need to know with regards to how you can approach search engine optimization for CMS-driven websites:
HBO has been on the forefront of storytelling and television for the past two decades. Their newest show, Westworld inspired by Michael Cricton’s 70’s movie, is a big-budget, star-studded, special-effects-driven series that has all the elements to make it a huge success. However, beneath the entertainment there are many great marketing lessons to be learned. I’m going to outline a few here.
It’s that time of year where you should be thinking about your business plan moving forward. What do you wish to accomplish in 2017? How are you going to expand your business?
Wasp Barcode Technologies, an American firm, recently surveyed more than a 1,000 small business and produced a report that shows some interesting challenges that many businesses are facing today. Over 50% of businesses say that hiring is their toughest challenge, followed by cash flow. One thing is for certain, and that is it’s tougher than ever before to fight against big business and overseas companies so we’ve compiled some ways to combat these difficulties.
Do you remember the scene in Hunger Games when Katniss is practicing hitting the target with a bow and arrow? The evil Capital Oversees aren’t even paying attention to her until she hits an apple out of a boar’s mouth. Everybody in the room is silenced by her defiance.
Wouldn’t it be great if your marketing would make everybody stand up and take notice? Here are the five things you need to do that.
WordPress.org is by far the most popular open source tool available, covering 26% of the web. There is approximately 76.5 million WordPress.com blogs, and so there are more and more hackers trying to hack it. WordPress is pretty good with security but not bulletproof.
Let’s take some simple steps to secure our WordPress website:
There are so many new updates to Instagram it’s hard to keep track. Facebook, which owns Instagram, seems to be rolling them out rapidly. I guess when you are THE original social site, implementing changes quickly isn’t that difficult.
There are a couple of recent changes that will have a big impact on how you use Instagram for business.
If we use the analogy of the product life cycle, content marketing is now past the early adopters’ stage and into the early majority. So many companies are using content marketing to engage and attract customers. But most companies don’t have the resources to effectively use a long-term content marketing strategy that pays off. Often times they get impatient with the results and move onto other strategies.
Content marketing is very much like water. If you heat water up, nothing happens. You just get hot water. However, when it reaches the boiling point something extremely powerful happens. You can power boats, ships, and even cars. Steam engines allowed us to industrialize and move goods over long distances in a short period of time. Your content marketing strategy can be steam driven, if only you allow it the time to boil.