The Kipling Blog gives you the latest scoop on all things marketing.
May 11, 2022 - advertisements
Best Canadian Advertising Campaigns of 2021
The last couple of years have been rough on everyone and changed basically everything. A lot has changed since our last look at this subject in 2018. Now more than ever, it’s hard to grab an audience’s attention—and nearly impossible to keep it. People are working harder, rushing around faster, and dealing with a lot more than before. But even so, there are slivers of genius that break through the clamour of daily life and remind us just how special advertising can be. Here’s our take on the best Canadian advertising campaigns in 2021.
April 12, 2022 - Brand
How to Inspire Customers Through your Brand Story
Picture two different brands. Brand A and Brand B. Brand A is reliable, safe, and smart; It prefers safety over style and never strays outside of the lines. Brand B is different; it’s inspirational, resilient, cool, and constantly pushes the boundaries of what is achievable, never settling for less. Which brand inspires you? If you were to choose one to identify with, who would you choose? Crafting a powerful brand story is highly important for businesses and, if done correctly, can engage and inspire customers, converting them into loyal advocates.
November 4, 2019 - Advertising
Kipling Media Recognized for Industry Expertise
The way you market your company affects how well you succeed. Why settle for a typical marketing agency for your product? At Kipling Media, we specialize in alternative marketing. We are a six-person Vancouver-based company that will take your initiatives seriously and operate on your budget. Kipling Media can help grow your brand awareness and bring in more revenue for you and your team.
We have worked with a variety of clients from women’s clothing brands, to senior living communities, to the University of Manitoba. You can preview our work on Clutch, a B2B platform that uses client reviews to provide authentic rankings of service firms within their industry. We have been recognized by Clutch for our ability to deliver consistent products for our clients and our expertise in the marketing industry.
July 22, 2019 - best marketing agency in BC
Bridging the gap between SEO & IT
As a Creative Marketing Agency, we work on all kinds of projects, and they come to us at a lot of different stages. One of the most common issues we see is when IT projects come to us almost complete but have not implemented a basic Search Engine Optimization (SEO) setup.
We then have to go back, usually for an additional cost – thousands of dollars – and set up things like meta-tags, alt tags, correct page titles, keyword enriched URLs and, importantly, website architecture. Such a misstep can break the back of a startup or a young company, and it’s tragic to see – especially for something you can do right the first time.
January 29, 2019 - advertisements
Kipling Media Recognized On Clutch.co
Today, we are proud and humbled to announce that Clutch.co has featured Kipling Media on its platform. Clutch.co is a review website whose primary purpose is to help people locate the best service provider to help them achieve their business objectives.
Kipling Media is a full-scale digital marketing agency that helps develop innovative ideas that weave stories that captivate audiences and bring a fresh strategic approach to business. We offer more than just the latest tools and tactics by brainstorming with your team to develop the best, personalized marketing solutions.
November 21, 2018 - design
Best Marketing Agency In BC
Marketing is all about making a positive impact on the people you come into contact with. Although many business owners may not realize it, marketing is present in all stages of a business, from beginning to end. It’s not about pressing people to buy, buy, buy or forcing them into doing something they don’t want to do. It’s about finding out how to make a person’s life better and fulfilling that needs – whatever they may be. A good marketer cuts through the noise to create something truly unique and memorable.
October 29, 2018 - Advertising
How To Film On A Budget
Filming anything, whether it’s a movie, documentary, or commercial, involves many moving parts and coordination to make it happen. One person cannot do it alone. It would be best if you had a team of dedicated professionals committed to making the final cut as best as possible.
If you’ve ever done any filming before, you know there is never enough time and money. Even the biggest productions struggle with those two key ingredients – and getting everything done within restraints. A good producer makes the most of what they have and is creative with finding workarounds to the problems that ultimately arise.
At Kipling Media, we have done more than our fair share of videos and commercials, some successfully – and to be honest – some not so successfully. If you’re putting together a film shoot and need some help, we’ve learned some great lessons over the years.
July 30, 2018 - altcoins
Best Blockchain Marketing Projects
Cryptocurrency and blockchain technology is the future of money and finance. Whether you like it or not, cryptocurrency is not going anywhere. Initial coin offering is, in many areas, replacing traditional fundraising which allows for some interesting marketing opportunities.
Once the dust settles with rules and relations a little and with over 1,500 alternative cryptocurrencies in circulation, there is virtually no limit to what marketers can do.
A good online marketing campaign and planning can help your currency go a long way and increase the exposure of a particular coin which in turn increases the value of the coin.
We have listed some of the more promising digital currencies and how they’ve marketed themselves.
May 24, 2018 - best ad campaigns
Best Canadian Advertising Campaigns
Great marketing campaigns go deep into our collective conscious. They become a part of all of us. We reference them with our friends over coffee, we hum them as we’re on the bus, and recognize them even years after they have stopped running.
The best advertising humanizes us. They show us at our most vulnerable and show us at our very best. They are more than trying to persuade you to do something. They make you feel a spectrum of emotions.
Since we believe in great marketing and advertising, we have put together some of Vancouver and Canada’s very best marketing campaigns. We believe these campaigns go above and beyond the typical, the day-to-day bland advertising and transcend into something timeless.
March 15, 2018 - Marketing
5 Ways You’re Wasting Money on Marketing
Unless you are a professional marketer, it can be hard to know where to spend your marketing dollars. You have to rely on a marketing expert to guide you, but how do you know if what they are selling is snakes oil or not. The reality is that many marketers sell businesses services you don’t need or aren’t effective.
Of course, with marketing, not all of your money will see a positive ROI – that’s just the nature of the business. Think of your marketing budget a bit like the stock market. Put 80% into mutual funds that will see results in the long run but use 20% to experiment and put into riskier propositions. You might lose that 20%, but you also might hit it big. Any marketer who guarantees you immediate results is overselling themselves.
We’ve put together a list of things you should be wary of, and if a marketer tries to sell you on one or more of these services, you need to be armed with the right questions to ask them.
March 6, 2018 - Advertising
How To Lead The Pack (And Crush Your Competition)
How do you ensure there is no competition for what you do? The answer is strangely simple and straightforward. Design a brand that can’t be duplicated. Creating a brand isn’t rocket science, yet 99% of businesses fail to take the time, even though it would quadruple their sales.
February 28, 2018 - AI
What Will We Do After The AI Revolution?
Make no mistake the Artificial Intelligence Revolution is coming and just like in Terminator, machines are going to take over the world. Hopefully, it wouldn’t be as bloody or as violent as portrayed on the big screen, but the changes will be fast and shift how we do almost everything.
It will change the way we interact with each other, the way we live, and especially the way we work. We’re going to have to adapt as many of our jobs will be obsolete.
The question is how will we need to adapt? What will we do? How many millions of people will be out of a job?