The Kipling Blog gives you the latest scoop on all things marketing.
November 21, 2018 - design
Marketing is all about making a positive impact on the people you come into contact with. Although many business owners may not realize it, marketing is present in all stages of a business, from beginning to end. It’s not about pressing people to buy, buy, buy or forcing them into doing something they don’t want to do. It’s about finding out how to make a person’s life better and fulfilling that needs – whatever they may be. A good marketer cuts through the noise to create something truly unique and memorable.
October 29, 2018 - Advertising
Filming anything, whether it’s a movie, documentary, or commercial, involves many moving parts and coordination to make it happen. One person cannot do it alone. It would be best if you had a team of dedicated professionals committed to making the final cut as best as possible.
If you’ve ever done any filming before, you know there is never enough time and money. Even the biggest productions struggle with those two key ingredients – and getting everything done within restraints. A good producer makes the most of what they have and is creative with finding workarounds to the problems that ultimately arise.
At Kipling Media, we have done more than our fair share of videos and commercials, some successfully – and to be honest – some not so successfully. If you’re putting together a film shoot and need some help, we’ve learned some great lessons over the years.
July 30, 2018 - altcoins
Cryptocurrency and blockchain technology is the future of money and finance. Whether you like it or not, cryptocurrency is not going anywhere. Initial coin offering is, in many areas, replacing traditional fundraising which allows for some interesting marketing opportunities.
Once the dust settles with rules and relations a little and with over 1,500 alternative cryptocurrencies in circulation, there is virtually no limit to what marketers can do.
A good online marketing campaign and planning can help your currency go a long way and increase the exposure of a particular coin which in turn increases the value of the coin.
We have listed some of the more promising digital currencies and how they’ve marketed themselves.
May 24, 2018 - entrepreneurs
Great marketing campaigns go deep into our collective conscious. They become a part of all of us. We reference them with our friends over coffee, we hum them as we’re on the bus, and recognize them even years after they have stopped running.
The best advertising humanizes us. They show us at our most vulnerable and show us at our very best. They are more than trying to persuade you to do something. They make you feel a spectrum of emotions.
Since we believe in great marketing and advertising, we have put together some of Vancouver and Canada’s very best marketing campaigns. We believe these campaigns go above and beyond the typical, the day-to-day bland advertising and transcend into something timeless.
April 19, 2018 - agencies
Updated Blog for 2022. Vancouver is full of innovative thinkers and creative marketers – experts in turning words into poetry, bringing brands to life, and making a company shine. It’s no simple task; marketing is a lot more than putting together a few advertisements, designing a logo, or making a website. It’s about bringing many moving pieces together to tell your story in a memorable way.
Luckily, you can outsource the load to an agency who will dream-up creative advertising solutions for you! The trick is finding the right one.
It can be difficult to find the best person to tell your compelling brand story and show the world your awesome new product. Each agency uses different techniques with its own set of pros and cons.
So, we did the research for you.
Our findings are compiled based on i) testimonials; ii) agency type; and iii) portfolio to help you find the right fit. These agencies have proven they have a creative eye for detail and can come up with a memorable marketing campaign.
March 15, 2018 - Marketing
Unless you are a professional marketer, it can be hard to know where to spend your marketing dollars. You have to rely on a marketing expert to guide you, but how do you know if what they are selling is snakes oil or not. The reality is that many marketers sell businesses services you don’t need or aren’t effective.
Of course, with marketing, not all of your money will see a positive ROI – that’s just the nature of the business. Think of your marketing budget a bit like the stock market. Put 80% into mutual funds that will see results in the long run but use 20% to experiment and put into riskier propositions. You might lose that 20%, but you also might hit it big. Any marketer who guarantees you immediate results is overselling themselves.
We’ve put together a list of things you should be wary of, and if a marketer tries to sell you on one or more of these services, you need to be armed with the right questions to ask them.
March 6, 2018 - Advertising
How do you ensure there is no competition for what you do? The answer is strangely simple and straightforward. Design a brand that can’t be duplicated. Creating a brand isn’t rocket science, yet 99% of businesses fail to take the time, even though it would quadruple their sales.
February 28, 2018 - AI
Make no mistake the Artificial Intelligence Revolution is coming and just like in Terminator, machines are going to take over the world. Hopefully, it wouldn’t be as bloody or as violent as portrayed on the big screen, but the changes will be fast and shift how we do almost everything.
It will change the way we interact with each other, the way we live, and especially the way we work. We’re going to have to adapt as many of our jobs will be obsolete.
The question is how will we need to adapt? What will we do? How many millions of people will be out of a job?
November 17, 2017 - advertisements
Marketing has become a complicated endeavor. The two major platforms we have to reach your customers online are Facebook and Google – and it seems like you need a degree in both to be able to operate their marketing software. Add to the fact the interfaces seem to always changing (most of the time unnecessarily, in my opinion)
A lot of businesses owners don’t have the expertise or the time to be able to effectively manage these platforms so they hire Google or Facebook experts to do their online marketing for them.
October 27, 2017 - Marketing
Companies are always struggling to get noticed. They want to stand above the crowd, find their target audience, and eventually sell to them. The advertisement world has changed drastically over the last 10 years with many companies using social media and Google marketing in the place of newspaper advertising and direct mail.
Youtube is the second largest search engine on the internet (Google being number one) so naturally, companies want a piece of that. Astoundingly, every minute more than 400 hours of video are being uploaded to Youtube. That’s a crazy amount of content. And video marketing is quickly growing with $2 billion being spent on Youtube alone per year.
With so many users streaming content, it can be very difficult to regulate and so it’s become a bit of Wild West for both content providers and advertisers.
June 9, 2017 - Keywords
Search Engine Optimization (SEO) is an ongoing task for all businesses; however, most people miss that SEO strategy can be different for dynamic or CMS-driven sites than static websites. Dynamic websites use templates pulling content from a database, whereas every page exists as a file on a server on static websites. This CMS-driven strategy offers different challenges for SEO experts.
Here are five tips to improve your SEO approach to CMS-driven websites:
December 10, 2016 - Marketing
HBO has been on the forefront of storytelling and television for the past two decades. Their newest show, Westworld inspired by Michael Cricton’s 70’s movie, is a big-budget, star-studded, special-effects-driven series that has all the elements to make it a huge success. However, beneath the entertainment there are many great marketing lessons to be learned. I’m going to outline a few here.