Blog

HBO has been on the forefront of storytelling and television for the past two decades. Their newest show, Westworld inspired by Michael Cricton’s 70’s movie, is a big-budget, star-studded, special-effects-driven series that has all the elements to make it a huge success. However, beneath the entertainment there are many great marketing lessons to be learned. I’m going to outline a few here.

It’s that time of year to start thinking about your business plan. What do you wish to accomplish? How are you going to expand your endeavours?

Wasp Barcode Technologies, an American firm, recently surveyed more than 1,000 small businesses and produced a report showing some interesting challenges that many small business problems are commonly shared. Over 50% of companies say that hiring is their most difficult challenge, followed by cash flow. Now, it’s more challenging than ever before to fight against big business and overseas companies, so we’ve compiled some ways to combat these problems.

Do you remember that scene in Hunger Games when Katniss practices hitting the target with a bow and arrow? The evil Capital Oversees aren’t even paying attention to her until she hits an apple out of a boar’s mouth. Her defiance silences everybody in the room.

Wouldn’t it be great if your marketing would make everybody stand up and take notice? We’re here to teach you how to create a digital marketing strategy; here are five things you need to do to make people take note.

WordPress.org is by far the most popular open source tool available, covering 26% of the web. There is approximately 76.5 million WordPress.com blogs, and so there are more and more hackers trying to hack it. WordPress is pretty good with security but not bulletproof.

Let’s take some simple steps to secure our WordPress website:

There are so many new updates to Instagram it’s hard to keep track. Facebook, which owns Instagram, seems to be rolling them out rapidly. I guess when you are THE original social site, implementing changes quickly isn’t that difficult.

There are a couple of recent changes that will have a big impact on how you use Instagram for business.

If we use the analogy of the product life cycle, content marketing is now past the early adopters’ stage and into the early majority. So many companies are using content marketing to engage and attract customers. But most companies don’t have the resources to use an effective long-term content marketing strategy. Often they get impatient with the results and move on to other strategies.
Content marketing is very much like water. If you heat it, you get what you expect; hot water. However, when it reaches a boiling point, something powerful happens. You can power boats, ships, and even cars. Steam engines allowed us to industrialize and move goods over long distances in a short period. Your content marketing strategy can be steam-driven if you give it the time to boil.