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August 15, 2016 - Marketing
If we use the analogy of the product life cycle, content marketing is now past the early adopters’ stage and into the early majority. So many companies are using content marketing to engage and attract customers. But most companies don’t have the resources to use an effective long-term content marketing strategy. Often they get impatient with the results and move on to other strategies.
Content marketing is very much like water. If you heat it, you get what you expect; hot water. However, when it reaches a boiling point, something powerful happens. You can power boats, ships, and even cars. Steam engines allowed us to industrialize and move goods over long distances in a short period. Your content marketing strategy can be steam-driven if you give it the time to boil.