The Challenge
“Works as hard as you do”
How do you turn a product you need into a product you want?
Necessary. Strong. Protective. These words describe the Black Armour bed mat, but do they excite you? This description is accurate, but it doesn’t make your brain light up with possibilities.
This kind of product is like eating your vegetables. In fact, as a premium product, it’s the equivalent of organic vegetables. If you have a truck, you need one. How do you excite an audience about something that’s a healthy investment? Did we mention it’s also the sole product that the brand sells?
The Objectives
Build a strong brand story
through video ads, photography and custom designs
Develop an e-commerce platform
via paid advertising, social media marketing, and giveaways
Drive awareness and online sales
by understanding the audience and with strong UX/UI that converts
Our Solution
Research, refine, repeat.
When you put in the hours to refine your audience you get the most out of your ad spend. We increased impressions and sales month to month while optimizing our ads to perform. The new site launched and soared thanks to SEO being considered throughout the whole development process.
The Results
How do you show off the range of trucks your mats serve without buying a fleet?
230%
rise in organic traffic over 6 months
383%
return on ad spend
121%
increase in conversions month over month
$25,000+
revenue in two months after launch
One route is user-generated content. With content from owners and influencers who drive these trucks every day, we didn’t have to rent each truck for a shoot and the content shared was far more relatable and authentic.
The Black Armour social presence has grown significantly in a short time with a dedicated social media specialist planning giveaways and engaging with followers.
