2024
Once again up against tough competition in 2024, Goh Ballet’s The Nutcracker proves its place in the hearts of Vancouverites. This year, we broadcast the heart-warming homecoming of Benjamin Freemantle — a former Goh Ballet dancer who’d once performed a minor children’s role in the Academy’s very first Nutcracker fourteen years ago. Today, the show is a local tradition and enduring success, and Freemantle, now grown-up and an acclaimed professional, returns back to the city in the coveted role of the Cavalier Prince. Kipling Media’s energetic and nimble multichannel campaign took this story, and ticket sales, sky high.
2023
Our 2023 campaign marked a stunning post-pandemic comeback, telling a story of boundary-breaking and diversity in a new age of ballet. Our comprehensive public relations strategy included nine unique story angles – each with its own press release, in-email pitch, and tailored media list. After pitching hundreds of contacts in the journalism community, Kipling’s PR team secured upwards of 20 interviews and garnered dozens of found stories by local and national media including Global News, CBC News National, CBC News Vancouver, Shaw TV, CTV News, CityNews, and Fairchild TV, to name a few. The collaborative effort between Kipling Media and Goh Ballet’s core team led to the event’s first-ever 100% sellout. Together, we set the foundation for a successful partnership for years to come.