VIEW 2021 CAMPAIGN
A cherished Vancouver tradition met a fresh wave of magic as Kipling Media partnered with the Vancouver Christmas Market for the first time. Building on the market’s legacy as a holiday staple, we crafted an enchanting campaign that blended immersive storytelling, experiential marketing, and strategic out-of-home efforts.
We had our sleigh full, and rose to the challenge: a stunning holiday campaign, refreshed and spirited in a post-COVID (but still masked and cautious) environment. The result? Record-breaking foot traffic and a holiday experience more vibrant than ever—setting the stage for an even grander market legacy for years to come.
View 2022 CAMPAIGN
With the magic of our first campaign still lingering, Kipling Media took the Vancouver Christmas Market’s holiday experience to even greater heights in 2022. Expanding our creative scope, we infused the season with captivating graphic design, content creation, photography, and videography—bringing the festive spirit to life across billboards, transit ads, and digital platforms.
Our designers and photographers unveiled a refreshed brand identity, shaping everything from venue maps and media invitations to dynamic banner videos and reels across nearly a dozen sub-campaigns. Meanwhile, our videographers captured moments that not only fueled a high-impact digital advertising strategy but also provided lasting content for the Market’s future use.
Drawing from the considerable achievements of 2022, we leveraged insights gained last year to enhance our PR initiatives and social strategy, and optimize our targeted mix of print, radio, TV, digital, and out-of-home marketing efforts.This transformation not only fine-tuned our already successful 2022 marketing strategy but scaled it to create a more potent and far-reaching approach for 2023.
View 2023 CAMPAIGN
In its 14th year, the Vancouver Christmas Market embraced both tradition and innovation, strengthening its presence across the Lower Mainland. With Kipling Media’s refined multi-channel strategy, the campaign reached new and broader audiences through a mix of digital, print, radio, TV, and out-of-home marketing. We jumped on market trends from 2023, running ads in Chinese and Hindi to reach more diverse audiences across Richmond and Surrey.
Fresh creative approaches, including new copy, larger logos and engaging social content, kept the Market top of mind throughout the season. A reimagined Media Day brought together key voices in the industry, while website enhancements ensured a seamless visitor experience. Despite increased competition and unpredictable weather, the magic of the Market continued to captivate, solidifying VCM’s place as Vancouver’s most cherished holiday tradition.
View 2024 CAMPAIGN
The city’s holiday event landscape is not what it once was — it’s much, much bigger. With now 5 direct competitor markets in the Lower Mainland, not including dozens of other festive pop-ups, we were up against it like never before. A 28% increase in rainy days over the event run (it was Raincouv-ier than usual) didn’t help.
But with St. Nick on our side, we were up for the challenge. Through an intentional and cohesive multi-channel marketing strategy, leveraging print, radio, television, OOH, and digital channels, the 2024 Vancouver Christmas Market achieved exciting growth across several metrics.
