The Client
An award-winning natural skincare brand on a mission to address the needs of peri- and post-menopausal women.
The Challenge
In a sea of mass-market creams, sprays, and balms, how can we carve out a space for local specialty skincare products that offer science-backed results?
As part of a larger brand refresh, we initiated a campaign for Neo Naturelle’s C-Major Serum. We were in luck: Vitamin C serums were flying off the shelves, having rode in on the newest trend wave. What made C-Major different? Nearly all mass-produced Vitamin C products used ascorbic acid, a cheap and highly acidic form, while C-Major was powered by superior 23% Vitamin C THDA — the most potent on the market.
A significant educational component was necessary to the success of the campaign, and so we got to work. We increased online orders by 50% through a coordinated development of creative assets, web re-design, influencer collaboration, targeted copywriting for a niche audience, and a brand update to convert shoppers once on-site.
The Objectives
1
Build brand awareness across key audiences.
Get the word out! A boutique skincare brand with specialty formulas that needs to compete with mass-market products.
2
Educate on superior formulation.
Through careful brand positioning, demonstrate the value of Neo’s premium skincare ingredients over cheap alternatives.
3
Grow C-Major sales and overall product revenue.
Drive traffic to the website and secure those Add to Carts.
OUR APPROACH
Branding |
Neo Naturelle produced both high-end skincare, like C-Major, and holistic spa goods, like natural soaps and shower mists. These worlds can co-exist, but we knew they needed to be clearly differentiated in the company’s branding. We wrote copy, developed a dual visual system and re-designed the website, to introduce two harmonious yet distinct product lines: The Lab and The Garden.
Photography & Design |
We planned and executed a product photo shoot, delivering glowing images of their entire pro-aging product line (including C-Major Serum). These photos led in digital ad graphics angled to appeal to our target demographics, mainly women ages 50+.
Performance Marketing |
Paid digital marketing efforts were split between Meta, Google, and Microsoft. We used an optimized mix of elegant graphics and relatable user-generated content supported by copy that drove home our lead message: you’ve found your new holy grail product!
Influencer Campaigns |
In tandem with paid efforts, we launched a curated influencer gifting program. We partnered with creators who aligned with our values: clean beauty, science-backed formulas, and a pro-aging philosophy. This ensured the content resonated with audiences already passionate about these ideas. Equipped with a detailed guide on product ingredients, benefits, and differentiators, influencers created authentic video reviews to be used in both organic and paid media.
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The Results
11
New Influencers
26
Targeted Meta Ads
50%
Increase in Orders
