The Challenge
“A buzzing name in Canada’s cosmetics sphere and the brand is only growing in strength.”
A group of talented beauticians and business people came to us with a selection of premium beauty products that were incredibly effective – but no one knew about them. They had their ticket to success but needed directions to the station. We were happy to point them in the right direction.
The Objectives
Come up with a name
that sounds like something you know
Solidify brand loyalty
by being consistent in a fickle space
Design packaging
to stand out in a crowded room
Our Solution
A new approach to natural skincare
Starting in 2017, we worked on every aspect of the Neo Naturelle cosmetics brand. From the foundations we helped to develop the brand identity, working through product design, then developing their website. In conceptualising the name of the company and how the products would look we were able to shape customer perception once the business was live.
The Results
A minimalist design, ease of use and a product focus were needed to make an impression.
502%
growth in the monthy followers
215%
Increased organic searches
We developed a strong brand and got their name out there. This grew their recognition, social media profiles, and presence on Google. They are now a buzzing name in Canada’s cosmetics sphere and the brand is only growing in strength.
