The Client
Founded in 1990, New Nordic is a Swedish-based health company developing effective herbal supplements, stocked in over 50,000 pharmacies in 36 countries.
The Challenge
In an era of low-quality “quick fixes” and how do New Nordic Gummies prove legitimacy and drive people through drugstore doors?
The supplements space is full of scientifically dubious “health” products – many of them sold online, quickly and cheaply. New Nordic’s campaign needed to capture the attention of consumers while leaning on the brand’s 30+ year reputation of international trust and acclaim.
While New Nordic’s products were traditionally sold in tablet form and appealed to an older audience, the data showed younger generations flocking to vitamin gummies. Through bold creative branding, a strategic out-of-home campaign, and scroll-stopping digital marketing, we flooded Vancouver streets and screens with a healthy habit our target audience could really chew on.
The Objectives
1
Drive consumers directly to local pharmacies.
Taking folks on a journey from the bus stop to a health shop: Carefully targetting out-of-home marketing to send people to Shopper’s Drug Mart and London Drug stores.
2
Boost brand and product awareness.
Introducing the Swedish company to a new audience. Strengthening brand association so that when you think supplement gummies, you think New Nordic.
3
Increase new product sales.
Focusing on the company’s new gummies and return bestsellers to boost New Nordic sales online and at other local retailers.
OUR APPROACH
Graphic Design |
Inspired by the bright colour palette of the product line, our designers set out to produce mouthwatering creative that jumps off the wall (or the bus, or the screen.) Our ads delivered messaging in big, bold text, and featured larger-than-life product bottles, raw ingredients, and the gummies themselves. We’re no stranger to dosing health campaigns with a burst of colour.
Copywriting |
Your time is valuable, so we like to cut to the chase: “De-tox,” “De-stress” and “De-bloat” with a “de-licious dose” of New Nordic Gummies. Aiming to appeal to a young crowd, we worked in irreverent and relaxed copy, like “Bye Bye Toxins!” and “Gummy: 1 — Anxiety: 0”. Additional lines championed the high-quality herbal ingredients that power the product.
Out-of-Home |
We bought up 17 Lamar Buses, 12 SkyTrain Station, and 200 SkyTrain interior card placements along the routes to local Shopper’s Drug Mart and London Drug stores, meeting people on their everyday commute to and from the city centre. With our primary audience skewing younger, placements also appeared on busses frequently transporting students and shift workers. With this highly-targeted positioning, is it any wonder we garnered 24+ million impressions and a 7% increase in overall sales?
Performance |
Our performance graphics and ad copy were jam-packed with info on ingredients, product quality and benefits — but were still as digestible as an Apple Cider Gummy itself. Our targeted Awareness, Sales and Remarketing campaigns on Google and Meta boasted high conversion rates and a 15% increase in online traffic. Carousel ads pulled in attention, bringing in over 3.3 million impressions on Meta.
Social Media |
We created a mix of fun professional videos and casual UGC-style reels, repackaged holistic Scandinavian health for a young, North American audience. These videos led our paid ads on Google, Meta, Instagram, and TikTok, and delighted followers on organic social media.
The Results
3 months
OF PAId OUT-OF-HOME ads (with many still running a year later, for free)
229
out-of-home ads
3.3 million
meta ad impressions
