Business

Press release preparation is essential to corporate communications. They can help you generate brand awareness, improve SEO, shape public perception of your company, and share news about business developments. To get your story featured, you need a press release that is timely and targeted. It must also relate to the atmosphere in arts, politics, business, social movements, or other current events. Every brand has a story. All you need to do is find it, share it, and grow your business!

Have you ever wondered what Oprah Winfrey would look like as Winnie the Pooh? What about the Pope shredding guitar? Darth Vader ice fishing? The chances are, you haven’t. But what if you wanted to? 

The good news is that now you can – and the possibilities don’t end there. 

A new artificial intelligence called DALL-E 2 can create virtually any image from a simple text prompt, such as “an armchair in the form of an avocado” or “a photo of a radish walking a dog.” While this AI is in its initial beta phase, it has already received widespread attention for its potential, both good and bad, and its implications within the art world.

This new AI’s rise to prominence leaves many people wondering; what does DALL-E mean for designers and artists, and if or when will it replace them?

The way you market your company affects how well you succeed. Why settle for a typical marketing agency for your product? At Kipling Media, we specialize in alternative marketing. We are a six-person Vancouver-based company that will take your initiatives seriously and operate on your budget. Kipling Media can help grow your brand awareness and bring in more revenue for you and your team. 

We have worked with a variety of clients from women’s clothing brands, to senior living communities, to the University of Manitoba. You can preview our work on Clutch, a B2B platform that uses client reviews to provide authentic rankings of service firms within their industry. We have been recognized by Clutch for our ability to deliver consistent products for our clients and our expertise in the marketing industry. 

Unless you are a professional marketer, it can be hard to know where to spend your marketing dollars. You have to rely on a marketing expert to guide you, but how do you know if what they are selling is snakes oil or not. The reality is that many marketers sell businesses services you don’t need or aren’t effective.

Of course, with marketing, not all of your money will see a positive ROI – that’s just the nature of the business. Think of your marketing budget a bit like the stock market. Put 80% into mutual funds that will see results in the long run but use 20% to experiment and put into riskier propositions. You might lose that 20%, but you also might hit it big. Any marketer who guarantees you immediate results is overselling themselves.

We’ve put together a list of things you should be wary of, and if a marketer tries to sell you on one or more of these services, you need to be armed with the right questions to ask them.