March 1, 2023 - Content
PR 101: Creative Storytelling Pitches & How To Write A Press Release For An Event
Press release preparation is essential to corporate communications. They can help you generate brand awareness, improve SEO, shape public perception of your company, and share news about business developments. To get your story featured, you need a press release that is timely and targeted. It must also relate to the atmosphere in arts, politics, business, social movements, or other current events. Every brand has a story. All you need to do is find it, share it, and grow your business!
November 1, 2022 - Content
TikTok: Understanding The Most Popular Social Media Platform In 2022
Haven’t you heard? Launched in its present form in 2018, TikTok joined the ranks of social media giants in record time. It had about one billion active monthly users worldwide by Sept. 2021. The 2022 marketing report predicted TikTok would break three billion downloads worldwide, with users spending $3 billion across iOS and Google Play by the end of the year.
July 31, 2022 - Content
Writing 101: Creating Your First Blog to Market Your Brand
Want some tips to help write your first blog post? You’re not alone.
Honing your writing skills takes practice and persistence; it’s one of those things that you can never truly ‘master.’ The ultimate goal – whether you’re a blogger, a persuasive writer, an email marketer, or want to be the next Margaret Atwood – is to engage your audience and spark interest. Every word and phrase is intentional.
Unfortunately, there is no fixed recipe for capturing a reader’s attention. After all, writing is a creative endeavour that comes in various forms.
For our purposes, let’s define creative (or “blog”) writing as anything that’s not academic, scientific, or news writing – the opportunities are endless. But sometimes, the trick is just getting started.
July 22, 2019 - Content
Bridging the gap between SEO & IT
As a Creative Marketing Agency, we work on all kinds of projects, and they come to us at a lot of different stages. One of the most common issues we see is when IT projects come to us almost complete but have not implemented a basic Search Engine Optimization (SEO) setup.
We then have to go back, usually for an additional cost – thousands of dollars – and set up things like meta-tags, alt tags, correct page titles, keyword enriched URLs and, importantly, website architecture. Such a misstep can break the back of a startup or a young company, and it’s tragic to see – especially for something you can do right the first time.
December 10, 2016 - Content
3 Marketing Lessons From Westworld
HBO has been on the forefront of storytelling and television for the past two decades. Their newest show, Westworld inspired by Michael Cricton’s 70’s movie, is a big-budget, star-studded, special-effects-driven series that has all the elements to make it a huge success. However, beneath the entertainment there are many great marketing lessons to be learned. I’m going to outline a few here.
November 21, 2016 - Content
How To Overcome the Top 3 Challenges Facing Small Businesses
It’s that time of year to start thinking about your business plan. What do you wish to accomplish? How are you going to expand your endeavours?
Wasp Barcode Technologies, an American firm, recently surveyed more than 1,000 small businesses and produced a report showing some interesting challenges that many small business problems are commonly shared. Over 50% of companies say that hiring is their most difficult challenge, followed by cash flow. Now, it’s more challenging than ever before to fight against big business and overseas companies, so we’ve compiled some ways to combat these problems.
August 15, 2016 - Content
Gamify Your Content Marketing Strategy
If we use the analogy of the product life cycle, content marketing is now past the early adopters’ stage and into the early majority. So many companies are using content marketing to engage and attract customers. But most companies don’t have the resources to use an effective long-term content marketing strategy. Often they get impatient with the results and move on to other strategies.
Content marketing is very much like water. If you heat it, you get what you expect; hot water. However, when it reaches a boiling point, something powerful happens. You can power boats, ships, and even cars. Steam engines allowed us to industrialize and move goods over long distances in a short period. Your content marketing strategy can be steam-driven if you give it the time to boil.