PR & Communications

By now you’ve probably seen some form of marketing for the Barbie movie, or at least heard someone mention it in conversation. How could you not? It’s estimated that the total marketing expenditure for the campaign was $150 million, more than the movie cost to make. Sure, the budget is...

Press release preparation is essential to corporate communications. They can help you generate brand awareness, improve SEO, shape public perception of your company, and share news about business developments. To get your story featured, you need a press release that is timely and targeted. It must also relate to the...

Great marketing campaigns go deep into our collective conscious. They become a part of all of us. We reference them with our friends over coffee, we hum them as we’re on the bus, and recognize them even years after they have stopped running. The best advertising humanizes us. They show...