Small Business Marketing

Today, we are proud and humbled to announce that Clutch.co has featured Kipling Media on its platform. Clutch.co is a review website whose primary purpose is to help people locate the best service provider to help them achieve their business objectives.

Kipling Media is a full-scale digital marketing agency that helps develop innovative ideas that weave stories that captivate audiences and bring a fresh strategic approach to business. We offer more than just the latest tools and tactics by brainstorming with your team to develop the best, personalized marketing solutions.

Unless you are a professional marketer, it can be hard to know where to spend your marketing dollars. You have to rely on a marketing expert to guide you, but how do you know if what they are selling is snakes oil or not. The reality is that many marketers sell businesses services you don’t need or aren’t effective.

Of course, with marketing, not all of your money will see a positive ROI – that’s just the nature of the business. Think of your marketing budget a bit like the stock market. Put 80% into mutual funds that will see results in the long run but use 20% to experiment and put into riskier propositions. You might lose that 20%, but you also might hit it big. Any marketer who guarantees you immediate results is overselling themselves.

We’ve put together a list of things you should be wary of, and if a marketer tries to sell you on one or more of these services, you need to be armed with the right questions to ask them.

Marketing has become a complicated endeavor. The two major platforms we have to reach your customers online are Facebook and Google – and it seems like you need a degree in both to be able to operate their marketing software. Add to the fact the interfaces seem to always changing (most of the time unnecessarily, in my opinion)

A lot of businesses owners don’t have the expertise or the time to be able to effectively manage these platforms so they hire Google or Facebook experts to do their online marketing for them.

Search Engine Optimization (SEO) is an ongoing task for all businesses; however, most people miss that SEO strategy can be different for dynamic or CMS-driven sites than static websites. Dynamic websites use templates pulling content from a database, whereas every page exists as a file on a server on static websites. This CMS-driven strategy offers different challenges for SEO experts.

Here are five tips to improve your SEO approach to CMS-driven websites:

It’s that time of year to start thinking about your business plan. What do you wish to accomplish? How are you going to expand your endeavours?

Wasp Barcode Technologies, an American firm, recently surveyed more than 1,000 small businesses and produced a report showing some interesting challenges that many small business problems are commonly shared. Over 50% of companies say that hiring is their most difficult challenge, followed by cash flow. Now, it’s more challenging than ever before to fight against big business and overseas companies, so we’ve compiled some ways to combat these problems.

Do you remember that scene in Hunger Games when Katniss practices hitting the target with a bow and arrow? The evil Capital Oversees aren’t even paying attention to her until she hits an apple out of a boar’s mouth. Her defiance silences everybody in the room.

Wouldn’t it be great if your marketing would make everybody stand up and take notice? We’re here to teach you how to create a digital marketing strategy; here are five things you need to do to make people take note.

WordPress.org is by far the most popular open source tool available, covering 26% of the web. There is approximately 76.5 million WordPress.com blogs, and so there are more and more hackers trying to hack it. WordPress is pretty good with security but not bulletproof.

Let’s take some simple steps to secure our WordPress website:

There are so many new updates to Instagram it’s hard to keep track. Facebook, which owns Instagram, seems to be rolling them out rapidly. I guess when you are THE original social site, implementing changes quickly isn’t that difficult.

There are a couple of recent changes that will have a big impact on how you use Instagram for business.