Technology

A new wave of chatbots like ChatGPT uses artificial intelligence that could reinvent – or even replace – traditional marketing methods.

Between the 1990s ‘dot.com boom’ and today, few companies maintained market relevance long enough to truly upend the tech industry. One thinks of the iPhone, Google, and Facebook when considering the handful of products that changed our society. 

Just over two months ago, American AI research laboratory OpenAI staked its position as one of those potentially revolutionizing companies when it released its highly advanced text generator called “ChatGPT.” Some experts speculate that ChatGPT might replace internet search engines like Google, or that it will unsettle democratic practices through lobbying. Others believe it won’t become anything more than a nifty device for Twitter jokesters and customer service departments. 

At the very least, the language model is poised to reshape many fields – from your child’s homework to traditional marketing methods.

Web 3.0 technologies like NFTs have gained popularity very quickly in the last two years. But, people still have a healthy dose of scepticism about this blockchain ‘revolution’ – and fair enough. The NFT space is saturated with fraud and is subject to some serious ups and downs.

Some consider NFTs to be a bandwagon fad poised to ‘pop,’ while others position them as emerging tools that will revolutionize the marketing and investing landscapes.

Either way, artists have been looking for a tool to better commodify their work for some time, and NFTs offer up a way to do so. While we undergo a rapid transition towards Web 3.0 and a digital economy of goods, more artists – musical, graphic, and otherwise – are producing digital works in an online, shareable space. NFTs emerged in response to artists’ need for a way to monetize their work.

They’re also a great example of the influence marketers have, along with a potentially effective strategy for companies looking to create a more personalized customer-brand community.

Have you ever wondered what Oprah Winfrey would look like as Winnie the Pooh? What about the Pope shredding guitar? Darth Vader ice fishing? The chances are, you haven’t. But what if you wanted to? 

The good news is that now you can – and the possibilities don’t end there. 

A new artificial intelligence called DALL-E 2 can create virtually any image from a simple text prompt, such as “an armchair in the form of an avocado” or “a photo of a radish walking a dog.” While this AI is in its initial beta phase, it has already received widespread attention for its potential, both good and bad, and its implications within the art world.

This new AI’s rise to prominence leaves many people wondering; what does DALL-E mean for designers and artists, and if or when will it replace them?