How To Create A Digital Marketing Strategy

Lend Users A Fun Customer Experience With A Great Website

Your website is your calling card, and it needs to function properly. Everything needs to be looking professional. You should update the look and feel every five years as tastes, styles, and technology change. Of course, it should be mobile optimized as most people surf the web with their smartphones.

Dominate Search Rankings Through Strong SEO

Search Engine Optimization (SEO) ensures that when people are Googling, your website comes up on the first page. SEO is a very technical science, but to improve this facet of your digital profile, you can set up your Google Business Profile; have relevant, interesting content; and create backlinks to other pages.

You might also want to consider having a Q&A page for the most common questions you get in your industry. People turn to the internet for information, and if you’re the one to provide that information, they will instantly see you as the expert in your field. An optimized Q&A page will make your content searchable, so if, for example, you’re a moving company, people might google ‘What should I look for in a moving company?’ Then bam! Your website should come up at the top of that search.

Give Your Brand A Desirable Aesthetic On Social Media

Most businesses don’t understand the importance of an excellent social media presence. Part of the reason is that organic social media doesn’t generate results right away unless you pay for advertisements. It’s a long play that will help your customers get to know and like your company. Consistency is the key to having good social media. Look at some great brands in your industry and see what they are doing. Spend some time getting this right. Trust us; it will pay off in the long run.

Procure, Create, And Nurture Leads Through Email Marketing

Email marketing is a great way to communicate with your customers. Email your customers with updates on your industry or company, no matter your industry. Most companies make the emails all about them instead of solving a problem, frustration, or pain of their customers; this is a mistake. Look at the email from your customers’ perspective. If you were in their shoes, would you want to read it?

Have Great Copywriting 

Copywriting isn’t just the words you write on the page but spoken in your videos and podcasts. Many companies don’t understand how words can impact and trigger their customers to take action. If you don’t use your customers’ language, it becomes impossible to sell to them. Remember, no matter what platform or medium you use, words ultimately influence your customers to buy from you.

If you have these five things in place, you’ll be ahead of 90% of your competition, and your customers will sit up and take notice. It is the recipe for online success, and you’ll defeat the competition like Katniss does in the Hunger Games (sorry forgot to call spoiler alert).

If you need help with any aspect of online marketing, contact us at Kipling Media, and we’ll be glad to answer any of your questions.