OUR INSIGHTS

In 2026, Vancouver brands are no longer discovered in just one place, they are found through a messy mix of Google searches, TikTok and Instagram feeds, AI recommendations, and real-world exposure. For a creative, full-scale marketing agency like Kipling Media, this “Search Everywhere” reality is reshaping how we build brands,...

Updated for 2025. We’ve been maintaining and updating this list of top marketing agencies since 2018, making it one of the most trusted and consistently curated resources for brands, startups, and organizations looking to partner with creative talent in Vancouver. Whether you’re after a full-service firm, a nimble digital shop,...

By now you’ve probably seen some form of marketing for the Barbie movie, or at least heard someone mention it in conversation. How could you not? It’s estimated that the total marketing expenditure for the campaign was $150 million, more than the movie cost to make. Sure, the budget is...

A 50% clickthrough rate might seem like every marketer’s dream, especially when paired with a $0.01 cost per click. Seeing this, you might think you have struck the advertising jackpot. But, as everyone knows, if it seems too good to be true, it probably is. When one of our TikTok...

Press release preparation is essential to corporate communications. They can help you generate brand awareness, improve SEO, shape public perception of your company, and share news about business developments. To get your story featured, you need a press release that is timely and targeted. It must also relate to the...

Few ads are as well-received as those featured in the Superbowl. Every year, the Superbowl attracts millions of viewers, with 2022 setting a five-year record of 112.3 million viewers and 11.2 million streams. So naturally, February is game time for advertisers who vie for the mass exposure afforded by the...

A new wave of chatbots like ChatGPT uses artificial intelligence that could reinvent – or even replace – traditional marketing methods. Between the 1990s ‘dot.com boom’ and today, few companies maintained market relevance long enough to truly upend the tech industry. One thinks of the iPhone, Google, and Facebook when...

You may have noticed some of your favourite brands look a bit different lately.  Perhaps your favourite packaged goods have been redesigned, or some signs in your neighbourhood have changed. Over the last decade, thousands of companies have changed their logos, fonts, colours, and entire brand identities, taking on more...

Haven’t you heard? Launched in its present form in 2018, TikTok joined the ranks of social media giants in record time. It had about one billion active monthly users worldwide by Sept. 2021. The 2022 marketing report predicted TikTok would break three billion downloads worldwide, with users spending $3 billion...

Web 3.0 technologies like NFTs have gained popularity very quickly in the last two years. But, people still have a healthy dose of scepticism about this blockchain ‘revolution’ – and fair enough. The NFT space is saturated with fraud and is subject to some serious ups and downs. Some consider...

Have you ever wondered what Oprah Winfrey would look like as Winnie the Pooh? What about the Pope shredding guitar? Darth Vader ice fishing? The chances are, you haven’t. But what if you wanted to?  The good news is that now you can – and the possibilities don’t end there. ...