Garden of Life Anthem
Garden of Life
The Garden of Life Canada Brand Anthem was an exciting project for Kipling Media. The ask was to create an entire brand anthem. The direction we chose was a concept that encapsulated the wide range of emotions associated with lives, businesses, and activities returning to normalcy. However, we wanted to make this idea fit beyond the confines of the current global pandemic. Each scene incorporated a story of an inspiring fresh start: families sending their children to school, a businesswoman opening her shop, friends getting back together and enjoying activities they love.
This concept needed a positive approach, including feelings of community, friendship, and renewal. What made this production even more unique is that each scene can become a commercial – with its own narrative – within itself. Altogether, this production premiered on YouTube, with stills used across Garden of Life Canada’s social media channels.