Flip Beauty On It’s Head
Garden of Life Canada
For this project, we worked with what the brand already had: strong packaging in bright pastel colours, and a target demographic for each of their products (Collagen Beauty, Collagen Peptides, and Collagen Turmeric). Then, we set out to make the project pop… because you can’t put a price tag on aging well.
We’re minimalists at heart, but love branding that really pops. When our team got their hands on Garden of Life’s new line of Collagen powders, we instantly knew the bright pastel colours would make a terrific landscape for our video ads. Our writers took the standard beauty tropes and flipped them on their head, with a clever play on words and eye-catching visuals to match. We cast diverse women over a range of ages to interact with the product in fun, fast-paced, and playful ways, and carried our youthful approach all the way through the editing room.
The final assets for this project targeted multiple demographics. They were used to promote the product across Canada via different media including social, YouTube, TV and Amazon advertising. The result was a significant jump in Amazon sales and a swift nomination for a World Independent Advertising Award.