“The brand identity and sense of energy established was consistent throughout”
Living Alchemy had excellent products and an established infrastructure to distribute high-quality supplements across Canada and the US. They needed people to know their name, their branding, and their products by sight. Every creative agency in Vancouver will have worked with some sort of health brand. The challenge was making Living Alchemy stand out in a saturated market.
Develop a brand aesthetic
to cut through a crowded marketplace
Create visual content
to engage, inspire, and inform
by building brand recognition and trust
Alchemy: the Transformation and Perfection of Substance
We helped Living Alchemy to create an engaging visual style, video content, and marketing strategy. Our explainer video sold the brand to people in an intriguing way, using a pacey edit and an engaging animation style. What could have been a dry educational video became a piece of art that excited people about the brand. A second video we produced, Happy Bellies, was conceptualised and executed entirely by the Kipling team. While the two videos were different, the brand identity and sense of energy established was consistent throughout.
Our final video, A Walk With Graham Botfield, gave viewers a look inside the brand while using the beautiful scenery of British Columbia for both aesthetic and thematic purposes. In total we produced three completely distinct videos with a consistent respect for the product as a through line.
Not only did we grow Living Alchemy’s Canadian market share but we also helped them break through to the US market. This is no small feat given America’s ongoing obsession with supplements and subsequent oversaturated marketplace.
A diverse strategy of seasonal and branding campaigns resulted in a dramatic increase in Amazon and retail sales all over Canada, as well as site traffic and overall brand awareness.
new social followers per month
increase in organic search traffic
growth in store sales from seasonal campaigns
drop in bounce rate