“The brand identity and sense of energy established was consistent throughout”

Iphone and Macbook displaying various parts of the Living Alchemy website

Living Alchemy had excellent products and an established infrastructure to distribute high-quality supplements across Canada and the US. They needed people to know their name, their branding, and their products by sight. Every creative agency in Vancouver will have worked with some sort of health brand. The challenge was making Living Alchemy stand out in a saturated market.

3 panels displaying various parts of the Living Alchemy website on a light green background

OBJECTIVES

1.

Develop a brand aesthetic

to cut through a crowded marketplace

2.

Create visual content

to engage, inspire, and inform

3.

Boost sales

by building brand recognition and trust

Alchemy: the Transformation and Perfection of Substance

We helped Living Alchemy to create an engaging visual style, video content, and marketing strategy. Our explainer video sold the brand to people in an intriguing way, using a pacey edit and an engaging animation style. What could have been a dry educational video became a piece of art that excited people about the brand. A second video we produced, Happy Bellies, was conceptualised and executed entirely by the Kipling team. While the two videos were different, the brand identity and sense of energy established was consistent throughout.

"A walk with Graham Botfield" over an image of Graham Botfield walking through a forest

Our final video, A Walk With Graham Botfield, gave viewers a look inside the brand while using the beautiful scenery of British Columbia for both aesthetic and thematic purposes. In total we produced three completely distinct videos with a consistent respect for the product as a through line.

Living Well

Not only did we grow Living Alchemy’s Canadian market share but we also helped them break through to the US market. This is no small feat given America’s ongoing obsession with supplements and subsequent oversaturated marketplace.

3 Iphone 9's displaying various pages of the Living Alchemy website on a light green background
collage of Living Alchemy product packaging and Ashwagandha illustration

A diverse strategy of seasonal and branding campaigns resulted in a dramatic increase in Amazon and retail sales all over Canada, as well as site traffic and overall brand awareness.

OUTCOMES

983

new social followers per month

219%

increase in organic search traffic

22%

growth in store sales from seasonal campaigns

17%

drop in bounce rate