Advertising Campaigns
You don’t need to know how to make a commercial. All you need to know is that we challenge outdated ideas about marketing with our two-pronged strategy. We focus on content and exposure. We create the right campaign for the right audience. We find them and engage with them. That could be a single provocative image or a whole video narrative. It’s a stripped-back approach that yields better results—the KPI’s don’t lie.
Advertising Campaigns Process
1
Brief
The client outlines their goals for an advertising campaign. They may want their sales to blow up, their brand to be talked about within their circle, or to launch their newest product.
1
Brief
The client outlines their goals for an advertising campaign. They may want their sales to blow up, their brand to be talked about within their circle, or to launch their newest product.
2
Research
The team does thorough research in order to understand the brand’s market and what’s already been done. We want all of our campaigns to make a splash, not be just another ripple.
2
Research
The team does thorough research in order to understand the brand’s market and what’s already been done. We want all of our campaigns to make a splash, not be just another ripple.
3
Conceptualization
The team will create an ad concept that can be implemented across multiple media channels, depending on the client’s objectives.
A local campaign, like our work with the Vancouver Christmas Market, may require traditional advertising activation such as bus ads, billboards, and local radio spots. A client looking to reach all of North America may need a full commercial with wide-ranging appeal that can be put on TV and appear in targeted ads online, as well as being shared across social media platforms in smaller snippets.
3
Conceptualization
The team will create an ad concept that can be implemented across multiple media channels, depending on the client’s objectives.
A local campaign, like our work with the Vancouver Christmas Market, may require traditional advertising activation such as bus ads, billboards, and local radio spots. A client looking to reach all of North America may need a full commercial with wide-ranging appeal that can be put on TV and appear in targeted ads online, as well as being shared across social media platforms in smaller snippets.
4
Approval
Our graphic designers create a visual representation of how the ecommerce website will look. They take into account the user experience so that customers are guided through the process of understanding what the site sells, finding what they want, adding it to the cart, and completing their purchase in a secure and smooth way. The client can give amends until they are happy to approve the design.
4
Approval
Our graphic designers create a visual representation of how the ecommerce website will look. They take into account the user experience so that customers are guided through the process of understanding what the site sells, finding what they want, adding it to the cart, and completing their purchase in a secure and smooth way. The client can give amends until they are happy to approve the design.
