Art & Creative Direction
What is a creative director? What is an art director? They’re imaginative geniuses. They’re who you come to in order to make something compelling, whether you have no idea, or an absolute banger in mind. These pro’s create stories, brands, and designs that connect the dots and express your ideas in ways that resonate with people.
Art & Creative Direction Process
1
Brief
The client gives us as much information as they can on a piece of media they want, how it should look and feel, and its purpose.
1
Brief
The client gives us as much information as they can on a piece of media they want, how it should look and feel, and its purpose.
2
Discussion
Our creative team throws around potential ideas in an anything-goes session.
2
Discussion
Our creative team throws around potential ideas in an anything-goes session.
3
The art director picks a partner or team and creates a visualization of the concept.
The art director picks a partner or team and creates a visualization of the concept.
3
The art director picks a partner or team and creates a visualization of the concept.
The art director picks a partner or team and creates a visualization of the concept.
4
Presentation
The art director presents their refined concepts to the client.
4
Presentation
The art director presents their refined concepts to the client.
5
Pre-production
The art director, with an approved concept and budget, leads in preparing all the necessary elements to bring the piece to life: script, lighting, location, talent, crew.
5
Pre-production
The art director, with an approved concept and budget, leads in preparing all the necessary elements to bring the piece to life: script, lighting, location, talent, crew.
6
Production
The moment of execution. The art director creates their vision alongside the chosen crew to film/shoot/record all of the required assets.
6
Production
The moment of execution. The art director creates their vision alongside the chosen crew to film/shoot/record all of the required assets.
