Brand Identity & Logo Design

We know how to start a brand that a year from now will be floating around the zeitgeist or busting out of its niche. Brand identity and logo design is the first step in creating something beyond a single product or person. A brand has a name, a logo, a face, a feeling, a voice, a visual style, an audience, and an ethos. What stage are you at?

Brand Identity & Logo Design Process

1

Brief
The client tells us all about their business, the company values, and their existing brand guidelines. What colours do they use? Which companies are they like? Who are they not? How do they speak to people? A brand has to feel like a real person: someone you can rely on and who you want to hear from.

1

Brief
The client tells us all about their business, the company values, and their existing brand guidelines. What colours do they use? Which companies are they like? Who are they not? How do they speak to people? A brand has to feel like a real person: someone you can rely on and who you want to hear from.

2

Discussion
With everything we’ve learned about the client, our team starts with the broad strokes of brand building. This is how to start a brand: it’s a huge hunk of marble and we smash away the largest pieces. The name and values need to have a harmony with the product or service. We then have a sense of the brand’s character, so we can lock that in. This leads to ideas about colours and ways of speaking which convey what the brand is without explicitly having to state anything.

2

Discussion
With everything we’ve learned about the client, our team starts with the broad strokes of brand building. This is how to start a brand: it’s a huge hunk of marble and we smash away the largest pieces. The name and values need to have a harmony with the product or service. We then have a sense of the brand’s character, so we can lock that in. This leads to ideas about colours and ways of speaking which convey what the brand is without explicitly having to state anything.

3

Brand guideline creation
The chosen creatives will then refine the broad strokes into very clear brand characteristics that will eventually become permanent and consistent across all forms of communication. These guidelines are vital for teaching every new brand employee how this company expresses itself to the world. The end goal of all this work is for your brand to stand out in a crowded marketplace at a glance. Every ad, social post, and billboard will speak with one recognizable voice. Every banner, email, and web page will share a visual fluidity, colour palette, and fonts.

3

Brand guideline creation
The chosen creatives will then refine the broad strokes into very clear brand characteristics that will eventually become permanent and consistent across all forms of communication. These guidelines are vital for teaching every new brand employee how this company expresses itself to the world. The end goal of all this work is for your brand to stand out in a crowded marketplace at a glance. Every ad, social post, and billboard will speak with one recognizable voice. Every banner, email, and web page will share a visual fluidity, colour palette, and fonts.

4

Presentation
With the major work completed, the client is presented with their new brand guidelines and given the opportunity to give feedback or air any concerns about the new look and feel.

4

Presentation
With the major work completed, the client is presented with their new brand guidelines and given the opportunity to give feedback or air any concerns about the new look and feel.

5

Final Amends
Our copywriters and graphic designers take the client’s amends and polish the brand guidelines so that they’re ready to build the brand.

5

Final Amends
Our copywriters and graphic designers take the client’s amends and polish the brand guidelines so that they’re ready to build the brand.

6

Approval and Implementation
The client approves the brand guidelines and we either shake hands on a successful collaboration or get to work implementing the new branding across their website and all other media platforms.

6

Approval and Implementation
The client approves the brand guidelines and we either shake hands on a successful collaboration or get to work implementing the new branding across their website and all other media platforms.

What's Next?

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