Packaging Design

If what you’re offering is the best, your product packaging design tells that to the world. There’s a subtle artistry to it that’s vital in making a crucial first impression. We’ll design something that lies between how you want to present your brand and something that will draw your customers’ eyes among all the competition.

Packaging Design Process

1

Brief
The client gives the Kipling team an overview of their products and current packaging requirements.

1

Brief
The client gives the Kipling team an overview of their products and current packaging requirements.

2

Research
Our team researches the current packaging out there for similar products. We ask ourselves what the industry standards are and what rules we can break. This can even require going to stores and scoping out the competition on the shelves—it’s easy to tell a blue box will stand out when the entire shelf is dominated by white packaging.

2

Research
Our team researches the current packaging out there for similar products. We ask ourselves what the industry standards are and what rules we can break. This can even require going to stores and scoping out the competition on the shelves—it’s easy to tell a blue box will stand out when the entire shelf is dominated by white packaging.

3

Design
Our graphic designers do an initial product packaging design while the copywriters weigh up what wording needs to be present by law and to inform customers. The designer’s process could involve graphic elements, bespoke illustrations, deciding on fonts, and a fresh colour palette.

3

Design
Our graphic designers do an initial product packaging design while the copywriters weigh up what wording needs to be present by law and to inform customers. The designer’s process could involve graphic elements, bespoke illustrations, deciding on fonts, and a fresh colour palette.

4

Presentation
The client is suitably wowed by the new presentation of their products, but always get to have their say in the ultimate creative direction.

4

Presentation
The client is suitably wowed by the new presentation of their products, but always get to have their say in the ultimate creative direction.

5

Final Amends
Any final feedback is implemented into the design, so that our work aligns with the picture the client had in mind for the product packaging.

5

Final Amends
Any final feedback is implemented into the design, so that our work aligns with the picture the client had in mind for the product packaging.

6

Approval
Once everyone is happy with the final design, the print collateral is sent off to the printers so the products can ship out into the world, designed to shine.

6

Approval
Once everyone is happy with the final design, the print collateral is sent off to the printers so the products can ship out into the world, designed to shine.

What's Next?

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