Best Superbowl Commercials

Few ads are as well-received as those featured in the Superbowl. Every year, the Superbowl attracts millions of viewers, with 2022 setting a five-year record of 112.3 million viewers and 11.2 million streams. So naturally, February is game time for advertisers who vie for the mass exposure afforded by the United States’ annual football spectacle. And, as the event becomes more lavish, so do the ads. 

The past two decades have presented some genuinely memorable Superbowl commercials. Some made us laugh, some made us cry, and a few sent messages we all needed to hear. And let’s not forget the ones that made us say: ‘Huh?” 

Ahead of Superbowl LVII, we’ve compiled a list of the best Superbowl commercials of all time.

We’ve comprised this list using four main criteria: creativity, results, cultural relevance and “wow factor.” To determine the winners, we judged each ad out of 10 and ranked accordingly. The victors are as follows, from best to worst.