March 1, 2023 - branding
PR 101: Creative Storytelling Pitches & How To Write A Press Release For An Event
Press release preparation is essential to corporate communications. They can help you generate brand awareness, improve SEO, shape public perception of your company, and share news about business developments. To get your story featured, you need a press release that is timely and targeted. It must also relate to the atmosphere in arts, politics, business, social movements, or other current events. Every brand has a story. All you need to do is find it, share it, and grow your business!
April 12, 2022 - branding
How to Inspire Customers Through your Brand Story
Picture two different brands. Brand A and Brand B. Brand A is reliable, safe, and smart; It prefers safety over style and never strays outside of the lines. Brand B is different; it’s inspirational, resilient, cool, and constantly pushes the boundaries of what is achievable, never settling for less. Which brand inspires you? If you were to choose one to identify with, who would you choose? Crafting a powerful brand story is highly important for businesses and, if done correctly, can engage and inspire customers, converting them into loyal advocates.