Instagram

In the post-COVID era, people and brands are seeking an opportunity to turn a meaningful new leaf, and it looks like Instagram is the latest member of the visual refresh club.

The last time Instagram visually rebranded was in 2016 when it changed its iconic polaroid logo to its now well-known pink gradient logo.

The 2022 update features three significant changes to the platform’s architecture:

1. A vibrant update to its gradient motif via 3D modelling.
2. The introduction of a brand-new typeface, Instagram Sans.
3. A seamless, full-bleed layout that places community and content before anything else.

There are so many new updates to Instagram it’s hard to keep track. Facebook, which owns Instagram, seems to be rolling them out rapidly. I guess when you are THE original social site, implementing changes quickly isn’t that difficult.

There are a couple of recent changes that will have a big impact on how you use Instagram for business.