July 22, 2019 - IT
As a Creative Marketing Agency, we work on all kinds of projects, and they come to us at a lot of different stages. One of the most common issues we see is when IT projects come to us almost complete but have not implemented a basic Search Engine Optimization (SEO) setup.
We then have to go back, usually for an additional cost – thousands of dollars – and set up things like meta-tags, alt tags, correct page titles, keyword enriched URLs and, importantly, website architecture. Such a misstep can break the back of a startup or a young company, and it’s tragic to see – especially for something you can do right the first time.