marketing data privacy

Imagine a perfect world where marketers have unlimited access to customer data across all devices, countries and ecosystems. They have a crystal-clear view of their customers, preferences, and exactly where they are in the buying journey. It sounds nice, doesn’t it?

Today, the unfortunate reality of marketing data privacy is not so simple; developing global privacy laws, changing consumer expectations, and new company policies are making customers harder to describe, actions harder to track and data more expensive.

This has put immense pressure on marketers and companies, forcing them to seek out creative ways around this newfound obstacle.