Marketing

Updated for 2023. Vancouver is full of innovative thinkers and creative marketers – experts in turning words into poetry, bringing brands to life, and making a company shine. It’s no simple task; marketing is a lot more than putting together a few advertisements, designing a logo, or making a website. It’s about bringing many moving pieces together to tell your story in a memorable way. 

Luckily, you can outsource the load to an agency who will dream-up creative advertising solutions for you! The trick is finding the right one.

It can be difficult to find the best person to tell your compelling brand story and show the world your awesome new product. Each agency uses different techniques with its own set of pros and cons. 

So, we did the research for you.

The following is a list of the top 25 marketing agencies in Vancouver. Our findings are compiled based on i) testimonials; ii) agency type; and iii) portfolio to help you find the right fit. These agencies have proven they have a creative eye for detail and can come up with a memorable marketing campaign.

Have you ever wondered what Oprah Winfrey would look like as Winnie the Pooh? What about the Pope shredding guitar? Darth Vader ice fishing? The chances are, you haven’t. But what if you wanted to? 

The good news is that now you can – and the possibilities don’t end there. 

A new artificial intelligence called DALL-E 2 can create virtually any image from a simple text prompt, such as “an armchair in the form of an avocado” or “a photo of a radish walking a dog.” While this AI is in its initial beta phase, it has already received widespread attention for its potential, both good and bad, and its implications within the art world.

This new AI’s rise to prominence leaves many people wondering; what does DALL-E mean for designers and artists, and if or when will it replace them?

Want some tips to help write your first blog post? You’re not alone.

Honing your writing skills takes practice and persistence; it’s one of those things that you can never truly ‘master.’ The ultimate goal – whether you’re a blogger, a persuasive writer, an email marketer, or want to be the next Margaret Atwood – is to engage your audience and spark interest. Every word and phrase is intentional. 

Unfortunately, there is no fixed recipe for capturing a reader’s attention. After all, writing is a creative endeavour that comes in various forms.

For our purposes, let’s define creative (or “blog”) writing as anything that’s not academic, scientific, or news writing – the opportunities are endless. But sometimes, the trick is just getting started. 

Picture two different brands. Brand A and Brand B. Brand A is reliable, safe, and smart; It prefers safety over style and never strays outside of the lines. Brand B is different; it’s inspirational, resilient, cool, and constantly pushes the boundaries of what is achievable, never settling for less. Which brand inspires you? If you were to choose one to identify with, who would you choose? Crafting a powerful brand story is highly important for businesses and, if done correctly, can engage and inspire customers, converting them into loyal advocates.

As a Creative Marketing Agency, we work on all kinds of projects, and they come to us at a lot of different stages. One of the most common issues we see is when IT projects come to us almost complete but have not implemented a basic Search Engine Optimization (SEO) setup.

We then have to go back, usually for an additional cost – thousands of dollars – and set up things like meta-tags, alt tags, correct page titles, keyword enriched URLs and, importantly, website architecture. Such a misstep can break the back of a startup or a young company, and it’s tragic to see – especially for something you can do right the first time.

Today, we are proud and humbled to announce that Clutch.co has featured Kipling Media on its platform. Clutch.co is a review website whose primary purpose is to help people locate the best service provider to help them achieve their business objectives.

Kipling Media is a full-scale digital marketing agency that helps develop innovative ideas that weave stories that captivate audiences and bring a fresh strategic approach to business. We offer more than just the latest tools and tactics by brainstorming with your team to develop the best, personalized marketing solutions.

Marketing is all about making a positive impact on the people you come into contact with. Although many business owners may not realize it, marketing is present in all stages of a business, from beginning to end. It’s not about pressing people to buy, buy, buy or forcing them into doing something they don’t want to do. It’s about finding out how to make a person’s life better and fulfilling that needs – whatever they may be. A good marketer cuts through the noise to create something truly unique and memorable.

Filming anything, whether it’s a movie, documentary, or commercial, involves many moving parts and coordination to make it happen. One person cannot do it alone. It would be best if you had a team of dedicated professionals committed to making the final cut as best as possible.

If you’ve ever done any filming before, you know there is never enough time and money. Even the biggest productions struggle with those two key ingredients – and getting everything done within restraints. A good producer makes the most of what they have and is creative with finding workarounds to the problems that ultimately arise.

At Kipling Media, we have done more than our fair share of videos and commercials, some successfully – and to be honest – some not so successfully. If you’re putting together a film shoot and need some help, we’ve learned some great lessons over the years.

Cryptocurrency and blockchain technology is the future of money and finance. Whether you like it or not, cryptocurrency is not going anywhere. Initial coin offering is, in many areas, replacing traditional fundraising which allows for some interesting marketing opportunities.

Once the dust settles with rules and relations a little and with over 1,500 alternative cryptocurrencies in circulation, there is virtually no limit to what marketers can do.

A good online marketing campaign and planning can help your currency go a long way and increase the exposure of a particular coin which in turn increases the value of the coin.

We have listed some of the more promising digital currencies and how they’ve marketed themselves.

Great marketing campaigns go deep into our collective conscious. They become a part of all of us. We reference them with our friends over coffee, we hum them as we’re on the bus, and recognize them even years after they have stopped running.

The best advertising humanizes us. They show us at our most vulnerable and show us at our very best. They are more than trying to persuade you to do something. They make you feel a spectrum of emotions.

Since we believe in great marketing and advertising, we have put together some of Vancouver and Canada’s very best marketing campaigns. We believe these campaigns go above and beyond the typical, the day-to-day bland advertising and transcend into something timeless.

Unless you are a professional marketer, it can be hard to know where to spend your marketing dollars. You have to rely on a marketing expert to guide you, but how do you know if what they are selling is snakes oil or not. The reality is that many marketers sell businesses services you don’t need or aren’t effective.

Of course, with marketing, not all of your money will see a positive ROI – that’s just the nature of the business. Think of your marketing budget a bit like the stock market. Put 80% into mutual funds that will see results in the long run but use 20% to experiment and put into riskier propositions. You might lose that 20%, but you also might hit it big. Any marketer who guarantees you immediate results is overselling themselves.

We’ve put together a list of things you should be wary of, and if a marketer tries to sell you on one or more of these services, you need to be armed with the right questions to ask them.

How do you ensure there is no competition for what you do? The answer is strangely simple and straightforward. Design a brand that can’t be duplicated. Creating a brand isn’t rocket science, yet 99% of businesses fail to take the time, even though it would quadruple their sales.