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social media marketing

TikTok: Understanding The Most Popular Social Media Platform In 2022

Haven’t you heard? Launched in its present form in 2018, TikTok joined the ranks of social media giants in record time. It had about one billion active monthly users worldwide by Sept. 2021. The 2022 marketing report predicted TikTok would break three billion downloads worldwide, with users spending $3 billion...

Instagram’s New Face: How Meta rebranded and what to expect on the Instagram app update in 2022

In the post-COVID era, people and brands are seeking an opportunity to turn a meaningful new leaf, and it looks like Instagram is the latest member of the visual refresh club. The last time Instagram visually rebranded was in 2016 when it changed its iconic polaroid logo to its now...