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Clawing Our Way Into Pet Supplies
Doing competitor research for this brand wasn’t fun. Each online pet store we looked into had a similar aesthetic and tone of voice. The sites were quite dull and sales focused. There were some cute pictures of pets but not all that much soul given how much people love their little companions. We wanted to change that, building a pet brand focused on user experience and putting a smile on their face.
Clawing Our Way Into Pet Supplies
Doing competitor research for this brand wasn’t fun. Each online pet store we looked into had a similar aesthetic and tone of voice. The sites were quite dull and sales focused. There were some cute pictures of pets but not all that much soul given how much people love their little companions. We wanted to change that, building a pet brand focused on user experience and putting a smile on their face.
