{"id":22825,"date":"2023-03-28T07:00:31","date_gmt":"2023-03-28T07:00:31","guid":{"rendered":"https:\/\/kiplingmedia.com\/?post_type=case-study&#038;p=22825"},"modified":"2023-03-28T22:55:29","modified_gmt":"2023-03-28T22:55:29","slug":"grand-jete-event-marketing-goh-ballet-nutcracker","status":"publish","type":"case-study","link":"https:\/\/kiplingmedia.com\/case-study\/grand-jete-event-marketing-goh-ballet-nutcracker\/","title":{"rendered":"A Grand Jet\u00e9 into Vancouver Ballet"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">The Nutcracker <\/span><\/i><span style=\"font-weight: 400;\">has played in hundreds of cities for hundreds of years \u2013 aka, it is not a new story. So, how do you pitch <\/span>original and timely<span style=\"font-weight: 400;\"> angles to generate earned media coverage and ticket sales?<\/span><\/p>\n","protected":false},"featured_media":22832,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Goh Ballet&#039;s The Nutcracker Case Study - Kipling Media<\/title>\n<meta name=\"description\" content=\"In 2022, Kipling Media executed a digital marketing and public relations strategy for Goh Ballet&#039;s The Nutcracker. 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