{"id":410,"date":"2021-08-23T18:12:43","date_gmt":"2021-08-23T18:12:43","guid":{"rendered":"https:\/\/kiplingmedia.com\/?post_type=case-study&#038;p=410"},"modified":"2022-05-27T23:29:03","modified_gmt":"2022-05-27T23:29:03","slug":"black-armour","status":"publish","type":"case-study","link":"https:\/\/kiplingmedia.com\/case-study\/black-armour\/","title":{"rendered":"Rinse. Repeat."},"content":{"rendered":"<p><span style=\"font-weight: 400;\">How do you turn a product you <\/span><i><span style=\"font-weight: 400;\">need<\/span><\/i><span style=\"font-weight: 400;\"> into a product you <\/span><i><span style=\"font-weight: 400;\">want<\/span><\/i><span style=\"font-weight: 400;\">? <\/span><span style=\"font-weight: 400;\">Necessary. Strong. Protective. These words describe the Black Armour bed mat, but do they excite you? This description is accurate, but it doesn\u2019t make your brain light up with possibilities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This kind of product is like eating your vegetables. In fact, as a premium product, it\u2019s the equivalent of organic vegetables. If you have a truck, you need one. How do you excite an audience about something that\u2019s a healthy investment? Did we mention it\u2019s also the sole product that the brand sells?<\/span><\/p>\n","protected":false},"featured_media":22318,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rinse. Repeat. - Kipling Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiplingmedia.com\/case-study\/black-armour\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rinse. Repeat. - Kipling Media\" \/>\n<meta property=\"og:description\" content=\"How do you turn a product you need into a product you want? Necessary. Strong. Protective. These words describe the Black Armour bed mat, but do they excite you? This description is accurate, but it doesn\u2019t make your brain light up with possibilities. This kind of product is like eating your vegetables. 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