{"id":453,"date":"2021-08-25T20:51:16","date_gmt":"2021-08-25T20:51:16","guid":{"rendered":"https:\/\/kiplingmedia.com\/?post_type=case-study&p=453"},"modified":"2022-05-26T16:03:33","modified_gmt":"2022-05-26T16:03:33","slug":"pep-pup","status":"publish","type":"case-study","link":"https:\/\/kiplingmedia.com\/case-study\/pep-pup\/","title":{"rendered":"Clawing Our Way Into Pet Supplies"},"content":{"rendered":"

Doing competitor research for this brand wasn\u2019t fun. Each online pet store we looked into had a similar aesthetic and tone of voice. The sites were quite dull and sales focused. There were some cute pictures of pets but not all that much soul given how much people love their little companions. We wanted to change that, building a pet brand focused on user experience and putting a smile on their face.<\/p>\n","protected":false},"featured_media":454,"template":"","yoast_head":"\nClawing Our Way Into Pet Supplies - Kipling Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiplingmedia.com\/case-study\/pep-pup\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Clawing Our Way Into Pet Supplies - Kipling Media\" \/>\n<meta property=\"og:description\" content=\"Doing competitor research for this brand wasn\u2019t fun. Each online pet store we looked into had a similar aesthetic and tone of voice. The sites were quite dull and sales focused. There were some cute pictures of pets but not all that much soul given how much people love their little companions. 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