{"id":21455,"date":"2019-07-22T19:57:10","date_gmt":"2019-07-22T19:57:10","guid":{"rendered":"https:\/\/www.kiplingmedia.com\/?p=21455"},"modified":"2022-06-16T05:20:19","modified_gmt":"2022-06-16T05:20:19","slug":"bridging-the-gap-between-seo-it","status":"publish","type":"post","link":"https:\/\/kiplingmedia.com\/bridging-the-gap-between-seo-it\/","title":{"rendered":"Bridging the gap between SEO &#038; IT"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":22052,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,3,4],"tags":[93,94,95,96,29,73,25,32,97,28],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create an SEO-Friendly Website Design Structure - Kipling Media<\/title>\n<meta name=\"description\" content=\"Learn how to create an SEO-friendly website structure! Kipling Media is a Vancouver digital marketing agency. Call us for help today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiplingmedia.com\/bridging-the-gap-between-seo-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create an SEO-Friendly Website Design Structure - Kipling Media\" \/>\n<meta property=\"og:description\" content=\"Learn how to create an SEO-friendly website structure! Kipling Media is a Vancouver digital marketing agency. Call us for help today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kiplingmedia.com\/bridging-the-gap-between-seo-it\/\" \/>\n<meta property=\"og:site_name\" content=\"Kipling Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kiplingmedia\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-22T19:57:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-16T05:20:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kiplingmedia.com\/wp-content\/uploads\/2019\/07\/kaleidico-6YwkNenlDkI-unsplash-1-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amar Singh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amar Singh\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/kiplingmedia.com\/bridging-the-gap-between-seo-it\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/kiplingmedia.com\/bridging-the-gap-between-seo-it\/\"},\"author\":{\"name\":\"Amar Singh\",\"@id\":\"https:\/\/kiplingmedia.com\/#\/schema\/person\/581815f9bea479a45f9be2676bb0d72f\"},\"headline\":\"Bridging the gap between SEO &#038; IT\",\"datePublished\":\"2019-07-22T19:57:10+00:00\",\"dateModified\":\"2022-06-16T05:20:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/kiplingmedia.com\/bridging-the-gap-between-seo-it\/\"},\"wordCount\":6,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/kiplingmedia.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/kiplingmedia.com\/bridging-the-gap-between-seo-it\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/kiplingmedia.com\/wp-content\/uploads\/2019\/07\/kaleidico-6YwkNenlDkI-unsplash-1-scaled-1.jpg\",\"keywords\":[\"best marketing agency in BC\",\"best marketing agency in Vancouver\",\"creative\",\"google ranking\",\"IT\",\"Keywords\",\"Marketing\",\"Marketing Agency\",\"search engine optimization\",\"SEO\"],\"articleSection\":[\"Content\",\"Marketing\",\"SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/kiplingmedia.com\/bridging-the-gap-between-seo-it\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/kiplingmedia.com\/bridging-the-gap-between-seo-it\/\",\"url\":\"https:\/\/kiplingmedia.com\/bridging-the-gap-between-seo-it\/\",\"name\":\"How to Create an SEO-Friendly Website Design Structure - Kipling Media\",\"isPartOf\":{\"@id\":\"https:\/\/kiplingmedia.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/kiplingmedia.com\/bridging-the-gap-between-seo-it\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/kiplingmedia.com\/bridging-the-gap-between-seo-it\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/kiplingmedia.com\/wp-content\/uploads\/2019\/07\/kaleidico-6YwkNenlDkI-unsplash-1-scaled-1.jpg\",\"datePublished\":\"2019-07-22T19:57:10+00:00\",\"dateModified\":\"2022-06-16T05:20:19+00:00\",\"description\":\"Learn how to create an SEO-friendly website structure! Kipling Media is a Vancouver digital marketing agency. Call us for help today.\",\"breadcrumb\":{\"@id\":\"https:\/\/kiplingmedia.com\/bridging-the-gap-between-seo-it\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/kiplingmedia.com\/bridging-the-gap-between-seo-it\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/kiplingmedia.com\/bridging-the-gap-between-seo-it\/#primaryimage\",\"url\":\"https:\/\/kiplingmedia.com\/wp-content\/uploads\/2019\/07\/kaleidico-6YwkNenlDkI-unsplash-1-scaled-1.jpg\",\"contentUrl\":\"https:\/\/kiplingmedia.com\/wp-content\/uploads\/2019\/07\/kaleidico-6YwkNenlDkI-unsplash-1-scaled-1.jpg\",\"width\":1920,\"height\":1440,\"caption\":\"A hand using a mouse in the mid-ground with a keyboard blurred in the foreground and two computer screen fill the background and left portion of the frame\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/kiplingmedia.com\/bridging-the-gap-between-seo-it\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/kiplingmedia.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bridging the gap between SEO &#038; IT\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/kiplingmedia.com\/#website\",\"url\":\"https:\/\/kiplingmedia.com\/\",\"name\":\"Kipling Media\",\"description\":\"We Build Brands and Tell Stories\",\"publisher\":{\"@id\":\"https:\/\/kiplingmedia.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/kiplingmedia.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/kiplingmedia.com\/#organization\",\"name\":\"Kipling Media\",\"url\":\"https:\/\/kiplingmedia.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/kiplingmedia.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/kiplingmedia.com\/wp-content\/uploads\/2022\/06\/KM-Wordmark-Light-On-Dark-thumbnail.jpg\",\"contentUrl\":\"https:\/\/kiplingmedia.com\/wp-content\/uploads\/2022\/06\/KM-Wordmark-Light-On-Dark-thumbnail.jpg\",\"width\":1200,\"height\":627,\"caption\":\"Kipling Media\"},\"image\":{\"@id\":\"https:\/\/kiplingmedia.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/kiplingmedia\",\"https:\/\/www.instagram.com\/kipling.media\/\",\"https:\/\/www.linkedin.com\/company\/kipling-media\/\",\"https:\/\/www.youtube.com\/channel\/UCY_QKX4mau3GyWrcWLzCdAg\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/kiplingmedia.com\/#\/schema\/person\/581815f9bea479a45f9be2676bb0d72f\",\"name\":\"Amar Singh\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/kiplingmedia.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5e9d4c594b283d129ef80f81245eac32?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5e9d4c594b283d129ef80f81245eac32?s=96&d=mm&r=g\",\"caption\":\"Amar Singh\"},\"url\":\"https:\/\/kiplingmedia.com\/author\/amar\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Create an SEO-Friendly Website Design Structure - Kipling Media","description":"Learn how to create an SEO-friendly website structure! Kipling Media is a Vancouver digital marketing agency. Call us for help today.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kiplingmedia.com\/bridging-the-gap-between-seo-it\/","og_locale":"en_US","og_type":"article","og_title":"How to Create an SEO-Friendly Website Design Structure - Kipling Media","og_description":"Learn how to create an SEO-friendly website structure! Kipling Media is a Vancouver digital marketing agency. Call us for help today.","og_url":"https:\/\/kiplingmedia.com\/bridging-the-gap-between-seo-it\/","og_site_name":"Kipling Media","article_publisher":"https:\/\/www.facebook.com\/kiplingmedia","article_published_time":"2019-07-22T19:57:10+00:00","article_modified_time":"2022-06-16T05:20:19+00:00","og_image":[{"width":1920,"height":1440,"url":"https:\/\/kiplingmedia.com\/wp-content\/uploads\/2019\/07\/kaleidico-6YwkNenlDkI-unsplash-1-scaled-1.jpg","type":"image\/jpeg"}],"author":"Amar Singh","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Amar Singh"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/kiplingmedia.com\/bridging-the-gap-between-seo-it\/#article","isPartOf":{"@id":"https:\/\/kiplingmedia.com\/bridging-the-gap-between-seo-it\/"},"author":{"name":"Amar Singh","@id":"https:\/\/kiplingmedia.com\/#\/schema\/person\/581815f9bea479a45f9be2676bb0d72f"},"headline":"Bridging the gap between SEO &#038; IT","datePublished":"2019-07-22T19:57:10+00:00","dateModified":"2022-06-16T05:20:19+00:00","mainEntityOfPage":{"@id":"https:\/\/kiplingmedia.com\/bridging-the-gap-between-seo-it\/"},"wordCount":6,"commentCount":0,"publisher":{"@id":"https:\/\/kiplingmedia.com\/#organization"},"image":{"@id":"https:\/\/kiplingmedia.com\/bridging-the-gap-between-seo-it\/#primaryimage"},"thumbnailUrl":"https:\/\/kiplingmedia.com\/wp-content\/uploads\/2019\/07\/kaleidico-6YwkNenlDkI-unsplash-1-scaled-1.jpg","keywords":["best marketing agency in BC","best marketing agency in Vancouver","creative","google ranking","IT","Keywords","Marketing","Marketing Agency","search engine optimization","SEO"],"articleSection":["Content","Marketing","SEO"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/kiplingmedia.com\/bridging-the-gap-between-seo-it\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/kiplingmedia.com\/bridging-the-gap-between-seo-it\/","url":"https:\/\/kiplingmedia.com\/bridging-the-gap-between-seo-it\/","name":"How to Create an SEO-Friendly Website Design Structure - Kipling Media","isPartOf":{"@id":"https:\/\/kiplingmedia.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/kiplingmedia.com\/bridging-the-gap-between-seo-it\/#primaryimage"},"image":{"@id":"https:\/\/kiplingmedia.com\/bridging-the-gap-between-seo-it\/#primaryimage"},"thumbnailUrl":"https:\/\/kiplingmedia.com\/wp-content\/uploads\/2019\/07\/kaleidico-6YwkNenlDkI-unsplash-1-scaled-1.jpg","datePublished":"2019-07-22T19:57:10+00:00","dateModified":"2022-06-16T05:20:19+00:00","description":"Learn how to create an SEO-friendly website structure! Kipling Media is a Vancouver digital marketing agency. Call us for help today.","breadcrumb":{"@id":"https:\/\/kiplingmedia.com\/bridging-the-gap-between-seo-it\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kiplingmedia.com\/bridging-the-gap-between-seo-it\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kiplingmedia.com\/bridging-the-gap-between-seo-it\/#primaryimage","url":"https:\/\/kiplingmedia.com\/wp-content\/uploads\/2019\/07\/kaleidico-6YwkNenlDkI-unsplash-1-scaled-1.jpg","contentUrl":"https:\/\/kiplingmedia.com\/wp-content\/uploads\/2019\/07\/kaleidico-6YwkNenlDkI-unsplash-1-scaled-1.jpg","width":1920,"height":1440,"caption":"A hand using a mouse in the mid-ground with a keyboard blurred in the foreground and two computer screen fill the background and left portion of the frame"},{"@type":"BreadcrumbList","@id":"https:\/\/kiplingmedia.com\/bridging-the-gap-between-seo-it\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kiplingmedia.com\/"},{"@type":"ListItem","position":2,"name":"Bridging the gap between SEO &#038; IT"}]},{"@type":"WebSite","@id":"https:\/\/kiplingmedia.com\/#website","url":"https:\/\/kiplingmedia.com\/","name":"Kipling Media","description":"We Build Brands and Tell Stories","publisher":{"@id":"https:\/\/kiplingmedia.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kiplingmedia.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/kiplingmedia.com\/#organization","name":"Kipling Media","url":"https:\/\/kiplingmedia.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kiplingmedia.com\/#\/schema\/logo\/image\/","url":"https:\/\/kiplingmedia.com\/wp-content\/uploads\/2022\/06\/KM-Wordmark-Light-On-Dark-thumbnail.jpg","contentUrl":"https:\/\/kiplingmedia.com\/wp-content\/uploads\/2022\/06\/KM-Wordmark-Light-On-Dark-thumbnail.jpg","width":1200,"height":627,"caption":"Kipling Media"},"image":{"@id":"https:\/\/kiplingmedia.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/kiplingmedia","https:\/\/www.instagram.com\/kipling.media\/","https:\/\/www.linkedin.com\/company\/kipling-media\/","https:\/\/www.youtube.com\/channel\/UCY_QKX4mau3GyWrcWLzCdAg"]},{"@type":"Person","@id":"https:\/\/kiplingmedia.com\/#\/schema\/person\/581815f9bea479a45f9be2676bb0d72f","name":"Amar Singh","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kiplingmedia.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5e9d4c594b283d129ef80f81245eac32?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5e9d4c594b283d129ef80f81245eac32?s=96&d=mm&r=g","caption":"Amar Singh"},"url":"https:\/\/kiplingmedia.com\/author\/amar\/"}]}},"_links":{"self":[{"href":"https:\/\/kiplingmedia.com\/wp-json\/wp\/v2\/posts\/21455"}],"collection":[{"href":"https:\/\/kiplingmedia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kiplingmedia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kiplingmedia.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/kiplingmedia.com\/wp-json\/wp\/v2\/comments?post=21455"}],"version-history":[{"count":3,"href":"https:\/\/kiplingmedia.com\/wp-json\/wp\/v2\/posts\/21455\/revisions"}],"predecessor-version":[{"id":22482,"href":"https:\/\/kiplingmedia.com\/wp-json\/wp\/v2\/posts\/21455\/revisions\/22482"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kiplingmedia.com\/wp-json\/wp\/v2\/media\/22052"}],"wp:attachment":[{"href":"https:\/\/kiplingmedia.com\/wp-json\/wp\/v2\/media?parent=21455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kiplingmedia.com\/wp-json\/wp\/v2\/categories?post=21455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kiplingmedia.com\/wp-json\/wp\/v2\/tags?post=21455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}