{"id":22676,"date":"2022-11-01T01:20:29","date_gmt":"2022-11-01T01:20:29","guid":{"rendered":"https:\/\/kiplingmedia.com\/?p=22676"},"modified":"2023-07-10T21:04:38","modified_gmt":"2023-07-10T21:04:38","slug":"tiktok-understanding-most-popular-social-media-platform","status":"publish","type":"post","link":"https:\/\/kiplingmedia.com\/tiktok-understanding-most-popular-social-media-platform\/","title":{"rendered":"TikTok: Understanding The Most Popular Social Media Platform In 2022"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":22959,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,16,19,5],"tags":[39,100,106],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Makes a Successful TikTok Campaign? | Kipling Media<\/title>\n<meta name=\"description\" content=\"TikTok is the best way for brands to connect with a broader audience, but to succeed, they must be relatable and authentic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiplingmedia.com\/tiktok-understanding-most-popular-social-media-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Makes a Successful TikTok Campaign? | Kipling Media\" \/>\n<meta property=\"og:description\" content=\"TikTok is the best way for brands to connect with a broader audience, but to succeed, they must be relatable and authentic.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kiplingmedia.com\/tiktok-understanding-most-popular-social-media-platform\/\" \/>\n<meta property=\"og:site_name\" content=\"Kipling Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kiplingmedia\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-01T01:20:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-10T21:04:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kiplingmedia.com\/wp-content\/uploads\/2022\/11\/young-woman-live-streaming-a-video-2022-11-07-23-32-34-utc-min.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1281\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sam B\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sam B\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/kiplingmedia.com\/tiktok-understanding-most-popular-social-media-platform\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/kiplingmedia.com\/tiktok-understanding-most-popular-social-media-platform\/\"},\"author\":{\"name\":\"Sam B\",\"@id\":\"https:\/\/kiplingmedia.com\/#\/schema\/person\/88f23d4f817a1678212be7d4f52c839f\"},\"headline\":\"TikTok: Understanding The Most Popular Social Media Platform In 2022\",\"datePublished\":\"2022-11-01T01:20:29+00:00\",\"dateModified\":\"2023-07-10T21:04:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/kiplingmedia.com\/tiktok-understanding-most-popular-social-media-platform\/\"},\"wordCount\":9,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/kiplingmedia.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/kiplingmedia.com\/tiktok-understanding-most-popular-social-media-platform\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/kiplingmedia.com\/wp-content\/uploads\/2022\/11\/young-woman-live-streaming-a-video-2022-11-07-23-32-34-utc-min.jpg\",\"keywords\":[\"Social Media\",\"social media marketing\",\"tiktok\"],\"articleSection\":[\"Advertising\",\"Brand\",\"Content\",\"Social Media\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/kiplingmedia.com\/tiktok-understanding-most-popular-social-media-platform\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/kiplingmedia.com\/tiktok-understanding-most-popular-social-media-platform\/\",\"url\":\"https:\/\/kiplingmedia.com\/tiktok-understanding-most-popular-social-media-platform\/\",\"name\":\"What Makes a Successful TikTok Campaign? | Kipling Media\",\"isPartOf\":{\"@id\":\"https:\/\/kiplingmedia.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/kiplingmedia.com\/tiktok-understanding-most-popular-social-media-platform\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/kiplingmedia.com\/tiktok-understanding-most-popular-social-media-platform\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/kiplingmedia.com\/wp-content\/uploads\/2022\/11\/young-woman-live-streaming-a-video-2022-11-07-23-32-34-utc-min.jpg\",\"datePublished\":\"2022-11-01T01:20:29+00:00\",\"dateModified\":\"2023-07-10T21:04:38+00:00\",\"description\":\"TikTok is the best way for brands to connect with a broader audience, but to succeed, they must be relatable and authentic.\",\"breadcrumb\":{\"@id\":\"https:\/\/kiplingmedia.com\/tiktok-understanding-most-popular-social-media-platform\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/kiplingmedia.com\/tiktok-understanding-most-popular-social-media-platform\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/kiplingmedia.com\/tiktok-understanding-most-popular-social-media-platform\/#primaryimage\",\"url\":\"https:\/\/kiplingmedia.com\/wp-content\/uploads\/2022\/11\/young-woman-live-streaming-a-video-2022-11-07-23-32-34-utc-min.jpg\",\"contentUrl\":\"https:\/\/kiplingmedia.com\/wp-content\/uploads\/2022\/11\/young-woman-live-streaming-a-video-2022-11-07-23-32-34-utc-min.jpg\",\"width\":1920,\"height\":1281,\"caption\":\"Young woman filming video with ring light\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/kiplingmedia.com\/tiktok-understanding-most-popular-social-media-platform\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/kiplingmedia.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"TikTok: Understanding The Most Popular Social Media Platform In 2022\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/kiplingmedia.com\/#website\",\"url\":\"https:\/\/kiplingmedia.com\/\",\"name\":\"Kipling Media\",\"description\":\"We Build Brands and Tell Stories\",\"publisher\":{\"@id\":\"https:\/\/kiplingmedia.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/kiplingmedia.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/kiplingmedia.com\/#organization\",\"name\":\"Kipling Media\",\"url\":\"https:\/\/kiplingmedia.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/kiplingmedia.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/kiplingmedia.com\/wp-content\/uploads\/2022\/06\/KM-Wordmark-Light-On-Dark-thumbnail.jpg\",\"contentUrl\":\"https:\/\/kiplingmedia.com\/wp-content\/uploads\/2022\/06\/KM-Wordmark-Light-On-Dark-thumbnail.jpg\",\"width\":1200,\"height\":627,\"caption\":\"Kipling Media\"},\"image\":{\"@id\":\"https:\/\/kiplingmedia.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/kiplingmedia\",\"https:\/\/www.instagram.com\/kipling.media\/\",\"https:\/\/www.linkedin.com\/company\/kipling-media\/\",\"https:\/\/www.youtube.com\/channel\/UCY_QKX4mau3GyWrcWLzCdAg\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/kiplingmedia.com\/#\/schema\/person\/88f23d4f817a1678212be7d4f52c839f\",\"name\":\"Sam B\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/kiplingmedia.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8676392dc8a1cbef57d877befb0d8b29?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8676392dc8a1cbef57d877befb0d8b29?s=96&d=mm&r=g\",\"caption\":\"Sam B\"},\"url\":\"https:\/\/kiplingmedia.com\/author\/sam\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What Makes a Successful TikTok Campaign? | Kipling Media","description":"TikTok is the best way for brands to connect with a broader audience, but to succeed, they must be relatable and authentic.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kiplingmedia.com\/tiktok-understanding-most-popular-social-media-platform\/","og_locale":"en_US","og_type":"article","og_title":"What Makes a Successful TikTok Campaign? | Kipling Media","og_description":"TikTok is the best way for brands to connect with a broader audience, but to succeed, they must be relatable and authentic.","og_url":"https:\/\/kiplingmedia.com\/tiktok-understanding-most-popular-social-media-platform\/","og_site_name":"Kipling Media","article_publisher":"https:\/\/www.facebook.com\/kiplingmedia","article_published_time":"2022-11-01T01:20:29+00:00","article_modified_time":"2023-07-10T21:04:38+00:00","og_image":[{"width":1920,"height":1281,"url":"https:\/\/kiplingmedia.com\/wp-content\/uploads\/2022\/11\/young-woman-live-streaming-a-video-2022-11-07-23-32-34-utc-min.jpg","type":"image\/jpeg"}],"author":"Sam B","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sam B"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/kiplingmedia.com\/tiktok-understanding-most-popular-social-media-platform\/#article","isPartOf":{"@id":"https:\/\/kiplingmedia.com\/tiktok-understanding-most-popular-social-media-platform\/"},"author":{"name":"Sam B","@id":"https:\/\/kiplingmedia.com\/#\/schema\/person\/88f23d4f817a1678212be7d4f52c839f"},"headline":"TikTok: Understanding The Most Popular Social Media Platform In 2022","datePublished":"2022-11-01T01:20:29+00:00","dateModified":"2023-07-10T21:04:38+00:00","mainEntityOfPage":{"@id":"https:\/\/kiplingmedia.com\/tiktok-understanding-most-popular-social-media-platform\/"},"wordCount":9,"commentCount":0,"publisher":{"@id":"https:\/\/kiplingmedia.com\/#organization"},"image":{"@id":"https:\/\/kiplingmedia.com\/tiktok-understanding-most-popular-social-media-platform\/#primaryimage"},"thumbnailUrl":"https:\/\/kiplingmedia.com\/wp-content\/uploads\/2022\/11\/young-woman-live-streaming-a-video-2022-11-07-23-32-34-utc-min.jpg","keywords":["Social Media","social media marketing","tiktok"],"articleSection":["Advertising","Brand","Content","Social Media"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/kiplingmedia.com\/tiktok-understanding-most-popular-social-media-platform\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/kiplingmedia.com\/tiktok-understanding-most-popular-social-media-platform\/","url":"https:\/\/kiplingmedia.com\/tiktok-understanding-most-popular-social-media-platform\/","name":"What Makes a Successful TikTok Campaign? | Kipling Media","isPartOf":{"@id":"https:\/\/kiplingmedia.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/kiplingmedia.com\/tiktok-understanding-most-popular-social-media-platform\/#primaryimage"},"image":{"@id":"https:\/\/kiplingmedia.com\/tiktok-understanding-most-popular-social-media-platform\/#primaryimage"},"thumbnailUrl":"https:\/\/kiplingmedia.com\/wp-content\/uploads\/2022\/11\/young-woman-live-streaming-a-video-2022-11-07-23-32-34-utc-min.jpg","datePublished":"2022-11-01T01:20:29+00:00","dateModified":"2023-07-10T21:04:38+00:00","description":"TikTok is the best way for brands to connect with a broader audience, but to succeed, they must be relatable and authentic.","breadcrumb":{"@id":"https:\/\/kiplingmedia.com\/tiktok-understanding-most-popular-social-media-platform\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kiplingmedia.com\/tiktok-understanding-most-popular-social-media-platform\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kiplingmedia.com\/tiktok-understanding-most-popular-social-media-platform\/#primaryimage","url":"https:\/\/kiplingmedia.com\/wp-content\/uploads\/2022\/11\/young-woman-live-streaming-a-video-2022-11-07-23-32-34-utc-min.jpg","contentUrl":"https:\/\/kiplingmedia.com\/wp-content\/uploads\/2022\/11\/young-woman-live-streaming-a-video-2022-11-07-23-32-34-utc-min.jpg","width":1920,"height":1281,"caption":"Young woman filming video with ring light"},{"@type":"BreadcrumbList","@id":"https:\/\/kiplingmedia.com\/tiktok-understanding-most-popular-social-media-platform\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kiplingmedia.com\/"},{"@type":"ListItem","position":2,"name":"TikTok: Understanding The Most Popular Social Media Platform In 2022"}]},{"@type":"WebSite","@id":"https:\/\/kiplingmedia.com\/#website","url":"https:\/\/kiplingmedia.com\/","name":"Kipling Media","description":"We Build Brands and Tell Stories","publisher":{"@id":"https:\/\/kiplingmedia.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kiplingmedia.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/kiplingmedia.com\/#organization","name":"Kipling Media","url":"https:\/\/kiplingmedia.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kiplingmedia.com\/#\/schema\/logo\/image\/","url":"https:\/\/kiplingmedia.com\/wp-content\/uploads\/2022\/06\/KM-Wordmark-Light-On-Dark-thumbnail.jpg","contentUrl":"https:\/\/kiplingmedia.com\/wp-content\/uploads\/2022\/06\/KM-Wordmark-Light-On-Dark-thumbnail.jpg","width":1200,"height":627,"caption":"Kipling Media"},"image":{"@id":"https:\/\/kiplingmedia.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/kiplingmedia","https:\/\/www.instagram.com\/kipling.media\/","https:\/\/www.linkedin.com\/company\/kipling-media\/","https:\/\/www.youtube.com\/channel\/UCY_QKX4mau3GyWrcWLzCdAg"]},{"@type":"Person","@id":"https:\/\/kiplingmedia.com\/#\/schema\/person\/88f23d4f817a1678212be7d4f52c839f","name":"Sam B","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kiplingmedia.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8676392dc8a1cbef57d877befb0d8b29?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8676392dc8a1cbef57d877befb0d8b29?s=96&d=mm&r=g","caption":"Sam B"},"url":"https:\/\/kiplingmedia.com\/author\/sam\/"}]}},"_links":{"self":[{"href":"https:\/\/kiplingmedia.com\/wp-json\/wp\/v2\/posts\/22676"}],"collection":[{"href":"https:\/\/kiplingmedia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kiplingmedia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kiplingmedia.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/kiplingmedia.com\/wp-json\/wp\/v2\/comments?post=22676"}],"version-history":[{"count":13,"href":"https:\/\/kiplingmedia.com\/wp-json\/wp\/v2\/posts\/22676\/revisions"}],"predecessor-version":[{"id":22960,"href":"https:\/\/kiplingmedia.com\/wp-json\/wp\/v2\/posts\/22676\/revisions\/22960"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kiplingmedia.com\/wp-json\/wp\/v2\/media\/22959"}],"wp:attachment":[{"href":"https:\/\/kiplingmedia.com\/wp-json\/wp\/v2\/media?parent=22676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kiplingmedia.com\/wp-json\/wp\/v2\/categories?post=22676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kiplingmedia.com\/wp-json\/wp\/v2\/tags?post=22676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}