{"id":726,"date":"2022-04-07T21:41:04","date_gmt":"2022-04-07T21:41:04","guid":{"rendered":"https:\/\/kiplingmedia.com\/?post_type=production-project&p=726"},"modified":"2022-06-06T22:24:50","modified_gmt":"2022-06-06T22:24:50","slug":"garden-of-life-flip-beauty-on-its-head","status":"publish","type":"production-project","link":"https:\/\/kiplingmedia.com\/production-project\/garden-of-life-flip-beauty-on-its-head\/","title":{"rendered":"Flip Beauty On It’s Head"},"content":{"rendered":"

For this project, we worked with what the brand already had: strong packaging in bright pastel colours, and a target demographic for each of their products (Collagen Beauty, Collagen Peptides, and Collagen Turmeric). Then, we set out to make the project pop\u2026 because you can\u2019t put a price tag on aging well.<\/p>\n

We\u2019re minimalists at heart, but love branding that really pops. When our team got their hands on Garden of Life\u2019s new line of Collagen powders, we instantly knew the bright pastel colours would make a terrific landscape for our video ads. Our writers took the standard beauty tropes and flipped them on their head, with a clever play on words and eye-catching visuals to match. We cast diverse women over a range of ages to interact with the product in fun, fast-paced, and\u00a0playful ways, and carried our youthful approach all the way through the editing room.<\/p>\n

The final assets for this project targeted multiple demographics. They were used to promote the product across Canada via different media including social, YouTube, TV and Amazon advertising. The result was a significant jump in Amazon sales and a swift nomination for a\u00a0World Independent Advertising Award<\/a>.<\/p>\n","protected":false},"featured_media":22331,"template":"","meta":[],"yoast_head":"\nFlip Beauty On It's Head - Kipling Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiplingmedia.com\/production-project\/garden-of-life-flip-beauty-on-its-head\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Flip Beauty On It's Head - Kipling Media\" \/>\n<meta property=\"og:description\" content=\"For this project, we worked with what the brand already had: strong packaging in bright pastel colours, and a target demographic for each of their products (Collagen Beauty, Collagen Peptides, and Collagen Turmeric). Then, we set out to make the project pop\u2026 because you can\u2019t put a price tag on aging well. We\u2019re minimalists at […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kiplingmedia.com\/production-project\/garden-of-life-flip-beauty-on-its-head\/\" \/>\n<meta property=\"og:site_name\" content=\"Kipling Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kiplingmedia\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-06T22:24:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kiplingmedia.com\/wp-content\/uploads\/2022\/04\/Flip-Beauty-On-Its-Head-0-22-screenshot.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/kiplingmedia.com\/production-project\/garden-of-life-flip-beauty-on-its-head\/\",\"url\":\"https:\/\/kiplingmedia.com\/production-project\/garden-of-life-flip-beauty-on-its-head\/\",\"name\":\"Flip Beauty On It's Head - Kipling Media\",\"isPartOf\":{\"@id\":\"https:\/\/kiplingmedia.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/kiplingmedia.com\/production-project\/garden-of-life-flip-beauty-on-its-head\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/kiplingmedia.com\/production-project\/garden-of-life-flip-beauty-on-its-head\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/kiplingmedia.com\/wp-content\/uploads\/2022\/04\/Flip-Beauty-On-Its-Head-0-22-screenshot.jpg\",\"datePublished\":\"2022-04-07T21:41:04+00:00\",\"dateModified\":\"2022-06-06T22:24:50+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/kiplingmedia.com\/production-project\/garden-of-life-flip-beauty-on-its-head\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/kiplingmedia.com\/production-project\/garden-of-life-flip-beauty-on-its-head\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/kiplingmedia.com\/production-project\/garden-of-life-flip-beauty-on-its-head\/#primaryimage\",\"url\":\"https:\/\/kiplingmedia.com\/wp-content\/uploads\/2022\/04\/Flip-Beauty-On-Its-Head-0-22-screenshot.jpg\",\"contentUrl\":\"https:\/\/kiplingmedia.com\/wp-content\/uploads\/2022\/04\/Flip-Beauty-On-Its-Head-0-22-screenshot.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/kiplingmedia.com\/production-project\/garden-of-life-flip-beauty-on-its-head\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/kiplingmedia.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Flip Beauty On It’s Head\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/kiplingmedia.com\/#website\",\"url\":\"https:\/\/kiplingmedia.com\/\",\"name\":\"Kipling Media\",\"description\":\"We Build Brands and Tell Stories\",\"publisher\":{\"@id\":\"https:\/\/kiplingmedia.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/kiplingmedia.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/kiplingmedia.com\/#organization\",\"name\":\"Kipling Media\",\"url\":\"https:\/\/kiplingmedia.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/kiplingmedia.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/kiplingmedia.com\/wp-content\/uploads\/2022\/06\/KM-Wordmark-Light-On-Dark-thumbnail.jpg\",\"contentUrl\":\"https:\/\/kiplingmedia.com\/wp-content\/uploads\/2022\/06\/KM-Wordmark-Light-On-Dark-thumbnail.jpg\",\"width\":1200,\"height\":627,\"caption\":\"Kipling Media\"},\"image\":{\"@id\":\"https:\/\/kiplingmedia.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/kiplingmedia\",\"https:\/\/www.instagram.com\/kipling.media\/\",\"https:\/\/www.linkedin.com\/company\/kipling-media\/\",\"https:\/\/www.youtube.com\/channel\/UCY_QKX4mau3GyWrcWLzCdAg\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Flip Beauty On It's Head - Kipling Media","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kiplingmedia.com\/production-project\/garden-of-life-flip-beauty-on-its-head\/","og_locale":"en_US","og_type":"article","og_title":"Flip Beauty On It's Head - Kipling Media","og_description":"For this project, we worked with what the brand already had: strong packaging in bright pastel colours, and a target demographic for each of their products (Collagen Beauty, Collagen Peptides, and Collagen Turmeric). Then, we set out to make the project pop\u2026 because you can\u2019t put a price tag on aging well. We\u2019re minimalists at […]","og_url":"https:\/\/kiplingmedia.com\/production-project\/garden-of-life-flip-beauty-on-its-head\/","og_site_name":"Kipling Media","article_publisher":"https:\/\/www.facebook.com\/kiplingmedia","article_modified_time":"2022-06-06T22:24:50+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/kiplingmedia.com\/wp-content\/uploads\/2022\/04\/Flip-Beauty-On-Its-Head-0-22-screenshot.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/kiplingmedia.com\/production-project\/garden-of-life-flip-beauty-on-its-head\/","url":"https:\/\/kiplingmedia.com\/production-project\/garden-of-life-flip-beauty-on-its-head\/","name":"Flip Beauty On It's Head - Kipling Media","isPartOf":{"@id":"https:\/\/kiplingmedia.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/kiplingmedia.com\/production-project\/garden-of-life-flip-beauty-on-its-head\/#primaryimage"},"image":{"@id":"https:\/\/kiplingmedia.com\/production-project\/garden-of-life-flip-beauty-on-its-head\/#primaryimage"},"thumbnailUrl":"https:\/\/kiplingmedia.com\/wp-content\/uploads\/2022\/04\/Flip-Beauty-On-Its-Head-0-22-screenshot.jpg","datePublished":"2022-04-07T21:41:04+00:00","dateModified":"2022-06-06T22:24:50+00:00","breadcrumb":{"@id":"https:\/\/kiplingmedia.com\/production-project\/garden-of-life-flip-beauty-on-its-head\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kiplingmedia.com\/production-project\/garden-of-life-flip-beauty-on-its-head\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kiplingmedia.com\/production-project\/garden-of-life-flip-beauty-on-its-head\/#primaryimage","url":"https:\/\/kiplingmedia.com\/wp-content\/uploads\/2022\/04\/Flip-Beauty-On-Its-Head-0-22-screenshot.jpg","contentUrl":"https:\/\/kiplingmedia.com\/wp-content\/uploads\/2022\/04\/Flip-Beauty-On-Its-Head-0-22-screenshot.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/kiplingmedia.com\/production-project\/garden-of-life-flip-beauty-on-its-head\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kiplingmedia.com\/"},{"@type":"ListItem","position":2,"name":"Flip Beauty On It’s Head"}]},{"@type":"WebSite","@id":"https:\/\/kiplingmedia.com\/#website","url":"https:\/\/kiplingmedia.com\/","name":"Kipling Media","description":"We Build Brands and Tell Stories","publisher":{"@id":"https:\/\/kiplingmedia.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kiplingmedia.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/kiplingmedia.com\/#organization","name":"Kipling Media","url":"https:\/\/kiplingmedia.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kiplingmedia.com\/#\/schema\/logo\/image\/","url":"https:\/\/kiplingmedia.com\/wp-content\/uploads\/2022\/06\/KM-Wordmark-Light-On-Dark-thumbnail.jpg","contentUrl":"https:\/\/kiplingmedia.com\/wp-content\/uploads\/2022\/06\/KM-Wordmark-Light-On-Dark-thumbnail.jpg","width":1200,"height":627,"caption":"Kipling Media"},"image":{"@id":"https:\/\/kiplingmedia.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/kiplingmedia","https:\/\/www.instagram.com\/kipling.media\/","https:\/\/www.linkedin.com\/company\/kipling-media\/","https:\/\/www.youtube.com\/channel\/UCY_QKX4mau3GyWrcWLzCdAg"]}]}},"_links":{"self":[{"href":"https:\/\/kiplingmedia.com\/wp-json\/wp\/v2\/production-project\/726"}],"collection":[{"href":"https:\/\/kiplingmedia.com\/wp-json\/wp\/v2\/production-project"}],"about":[{"href":"https:\/\/kiplingmedia.com\/wp-json\/wp\/v2\/types\/production-project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kiplingmedia.com\/wp-json\/wp\/v2\/media\/22331"}],"wp:attachment":[{"href":"https:\/\/kiplingmedia.com\/wp-json\/wp\/v2\/media?parent=726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}