A Walk With Graham Botfield
Living Alchemy had excellent products and established infrastructure to distribute high-quality supplements across Canada and the US. They needed people to know their name, their branding, and their products by sight. Every creative agency in Vancouver will have worked with some sort of health brand. The challenge was making Living Alchemy stand out in a saturated market.
Our second of two video productions, A Walk With Graham Botfield, gave viewers a look inside the brand while using the beautiful scenery of British Columbia for both aesthetic and thematic purposes. In total, we produced three completely distinct videos with consistent respect for the product as a through line.
Not only did we grow Living Alchemy’s Canadian market share but we also helped them break through to the US market. This is no small feat given America’s ongoing obsession with supplements and subsequent oversaturated marketplace.