Case Studies

How does a new health and wellness company foster community engagement and get its name out in a market so heavily saturated with wellness products?

After a record-breaking 2021 season, Kipling Media returned to the North Pole to work on a magical 2022 holiday campaign. But how do you recreate a Christmas miracle in a landscape with increased noise & competition?

Women are looking for natural alternatives to slow symptoms of aging and retain their youth. Enter collagen. That said, how do you insert a clean and traceable product into the market as a late mover? By providing a real solution to live as young as you feel.

The Nutcracker has played in hundreds of cities for hundreds of years – aka, it is not a new story. So, how do you pitch original and timely angles to generate earned media coverage and ticket sales?

The Vancouver Christmas Market was a wholly unique challenge. We acclimatized to the fast-paced nature of event marketing on a tight timeline, having only three months to prepare, organize, and execute our ideas and campaigns. The result? Cohesive multi-channel marketing, PR, and event management strategies leading to the Market’s most successful year to date. 

It’s no secret: the supplements sector is saturated with powders and pills. So when Garden of Life, a global leader in health supplements, approached us about creating a campaign for their new line of Collagen –  essentially both a beauty product and a health supplement – we knew we didn’t want to just add to the noise. 

How do you turn a product you need into a product you want? Necessary. Strong. Protective. These words describe the Black Armour bed mat, but do they excite you? This description is accurate, but it doesn’t make your brain light up with possibilities.

This kind of product is like eating your vegetables. In fact, as a premium product, it’s the equivalent of organic vegetables. If you have a truck, you need one. How do you excite an audience about something that’s a healthy investment? Did we mention it’s also the sole product that the brand sells?

Somewhere had to be the first. On March 5 2021, North Vancouver’s Lynn Valley Care Centre (LVCC) got the call: a nurse who worked at the senior facility had tested positive for COVID-19. By the time Canada’s first care home outbreak was finally declared over, the care centre had been thrust under a burning spotlight: 80 staff had been infected, 20 residents had lost their lives, and LVCC’s reputation was in a tailspin.

Living Alchemy had excellent products and an established infrastructure to distribute high-quality supplements across Canada and the US. They needed people to know their name, their branding, and their products by sight. Every creative agency in Vancouver will have worked with some sort of health brand. The challenge was making Living Alchemy stand out in a saturated market.

Botanicals fortified by science. A group of talented beauticians and business people came to us with a selection of premium beauty products that were incredibly effective – but no one knew about them. They had their ticket to success but needed directions to the station. We were happy to point them in the right direction.

Doing competitor research for this brand wasn’t fun. Each online pet store we looked into had a similar aesthetic and tone of voice. The sites were quite dull and sales focused. There were some cute pictures of pets but not all that much soul given how much people love their little companions. We wanted to change that, building a pet brand focused on user experience and putting a smile on their face.