The Challenge
“The brand identity and sense of energy established was consistent throughout”
Living Alchemy had excellent products and an established infrastructure to distribute high-quality supplements across Canada and the US. They needed people to know their name, their branding, and their products by sight. Every creative agency in Vancouver will have worked with some sort of health brand. The challenge was making Living Alchemy stand out in a saturated market.
View our campaign videos: Happy Bellies | A Walk with (Founder) Graham Botfield
The Objectives
Develop a brand aesthetic
to cut through a crowded marketplace
Create visual content
to engage, inspire, and inform
Boost sales
by building brand recognition and trust
Our Solution
We helped Living Alchemy to create an engaging visual style, video content, and marketing strategy.
Our explainer video sold the brand to people in an intriguing way, using a pacey edit and an engaging animation style. What could have been a dry educational video became a piece of art that excited people about the brand. A second video we produced, Happy Bellies, was conceptualised and executed entirely by the Kipling team. While the two videos were different, the brand identity and sense of energy established was consistent throughout.
The Results
Not only did we grow Living Alchemy’s Canadian market share but we also helped them break through to the US market.
983
new social followers per month
219%
increase in organic search traffic
22%
growth in store sales from seasonal campaigns
17%
drop in bounce rate
A diverse strategy of seasonal and branding campaigns resulted in a dramatic increase in Amazon and retail sales all over Canada, as well as site traffic and overall brand awareness.
