Strategy. Execution. Evaluation. Performance.
At Kipling, it's all about the people and communities behind the brands we work with. We don't like to limit ourselves to one stream of marketing. We're looking to exceed goals, shake up industries, and sustain that performance. Our ability to fuse our creative ideas with winning strategies separates us from the pack. But, we aren't just digital marketers, graphic designers, or website developers. We are creative problem-solvers who will work to create a solution that fits your needs.
Performance MarketingWhether you need help with your product launch, improving your SEO, or creating compelling content, our passion for performance fuels us to create dynamic strategies, becoming your ultimate driver of results. Our performance team includes experience in media buy, digital marketing, social media, and SEO strategy.
DevelopmentOur developers will build you a purposeful site with custom integrations, ready to handle a million clicks a day. We can build e-commerce stores, redesign your existing setup, or simply make it more efficient through UX/UI development. We develop our sites from the first line of code for scalability and performance. Whatever you envision for your site, we can make it a reality.
DesignOur graphic designers create a visual representation of how the ecommerce website will look. They take into account the user experience so that customers are guided through the process of understanding what the site sells, finding what they want, adding it to the cart, and completing their purchase in a secure and smooth way.
ProductionThe content you produce is paramount to your brand's image. As passionate storytellers, we know how to weave a compelling narrative into visual art that resonates with people. We can see projects from pre-production through to the final product. Our versatile team can adapt to any industry, product, or service to execute your concept to perfection.
Who Is Kipling?
In our infancy, we at Kipling set out to do one thing in our journey through the wild world of marketing; to keep learning new things every day. Not only do we enjoy getting uncomfortable, but we thrive in it. Our innate curiosity and inquisitive nature allow us to step outside the box and look at different problems differently. While our strategies are constantly changing, the process remains the same: It's all about evaluating, executing, and performing. We won't promise to move mountains, but we can certainly climb them. We credit our successes to the broad range of experience and versatility our team brings to the table. When you work with Kipling, you welcome a group of hungry & motivated people who push the needle as a part of your team.
Yours To Enjoy
After a record-breaking 2021 season, Kipling Media returned to the North Pole to work on a magical 2022 holiday campaign. But how do you recreate a Christmas miracle in a landscape with increased noise & competition?View Project
Collagen Made Extraordinary
Women are looking for natural alternatives to slow symptoms of aging and retain their youth. Enter collagen. That said, how do you insert a clean and traceable product into the market as a late mover? By providing a real solution to live as young as you feel.View Project
A Grand Jeté into Vancouver Ballet
The Nutcracker has played in hundreds of cities for hundreds of years – aka, it is not a new story. So, how do you pitch original and timely angles to generate earned media coverage and ticket sales?View Project
Want to learn about all things marketing? Check out our blog for the inside scoop on the latest advertising trends.
July 25, 2023 - Barbie marketing
By now you’ve probably seen some form of marketing for the Barbie movie, or at least heard someone mention it in conversation. How could you not? It’s estimated that the total marketing expenditure for the campaign was $150 million, more than the movie cost to make.
Sure, the budget is big, but Warner Bros isn’t just dumping money into ads. The Barbie marketing team used a wide variety of unique, out-of-the-box marketing tactics including everything from brand partnerships to a Barbie-themed Airbnb in Malibu and much much more. The result? The marketing has now gone so mainstream that talking about it has become an internet inside joke, with a slew of people on social media posting photos of just about anything pink (think sunsets, random buildings) congratulating their marketing team on a job well done.
With the movie earning $155 million in the US and another $182 million internationally through its opening weekend, it’s safe to say that the marketing was a success. In this blog, I’ll break down exactly what they did to achieve these results and how their unique strategy led to the creation of “the Barbie effect.”
April 26, 2023 - Partner Network Advertising
A 50% clickthrough rate might seem like every marketer’s dream, especially when paired with a $0.01 cost per click. Seeing this, you might think you have struck the advertising jackpot. But, as everyone knows, if it seems too good to be true, it probably is.
When one of our TikTok campaigns showed abnormally “good” results like this, we decided to investigate why. The first thing we found was that we weren’t the only ones experiencing these weird results. Looking on Reddit, we found other TikTok advertisers sharing similar stories. We kept seeing Pangle pop up in posts, which immediately tipped us off to what was going on.
March 1, 2023 - branding
Press release preparation is essential to corporate communications. They can help you generate brand awareness, improve SEO, shape public perception of your company, and share news about business developments. To get your story featured, you need a press release that is timely and targeted. It must also relate to the atmosphere in arts, politics, business, social movements, or other current events. Every brand has a story. All you need to do is find it, share it, and grow your business!