The Kipling Blog gives you the latest scoop on all things marketing.
July 31, 2022 - brand story
Want some tips to help write your first blog post? You’re not alone.
Honing your writing skills takes practice and persistence; it’s one of those things that you can never truly ‘master.’ The ultimate goal – whether you’re a blogger, a persuasive writer, an email marketer, or want to be the next Margaret Atwood – is to engage your audience and spark interest. Every word and phrase is intentional.
Unfortunately, there is no fixed recipe for capturing a reader’s attention. After all, writing is a creative endeavour that comes in various forms.
For our purposes, let’s define creative (or “blog”) writing as anything that’s not academic, scientific, or news writing – the opportunities are endless. But sometimes, the trick is just getting started.
June 8, 2022 - Instagram
In the post-COVID era, people and brands are seeking an opportunity to turn a meaningful new leaf, and it looks like Instagram is the latest member of the visual refresh club.
The last time Instagram visually rebranded was in 2016 when it changed its iconic polaroid logo to its now well-known pink gradient logo.
The 2022 update features three significant changes to the platform’s architecture:
- A vibrant update to its gradient motif via 3D modelling.
- The introduction of a brand-new typeface, Instagram Sans.
- A seamless, full-bleed layout that places community and content before anything else.
May 16, 2022 - Advertising
Imagine a perfect world where marketers have unlimited access to customer data across all devices, countries and ecosystems. They have a crystal-clear view of their customers, preferences, and exactly where they are in the buying journey. It sounds nice, doesn’t it?
Today, the unfortunate reality of marketing data privacy is not so simple; developing global privacy laws, changing consumer expectations, and new company policies are making customers harder to describe, actions harder to track and data more expensive.
This has put immense pressure on marketers and companies, forcing them to seek out creative ways around this newfound obstacle.
May 11, 2022 - advertisements
The last couple of years have been rough on everyone and changed basically everything. A lot has changed since our last look at this subject in 2018. Now more than ever, it’s hard to grab an audience’s attention—and nearly impossible to keep it. People are working harder, rushing around faster, and dealing with a lot more than before. But even so, there are slivers of genius that break through the clamour of daily life and remind us just how special advertising can be. Here’s our take on the best Canadian advertising campaigns in 2021.
April 12, 2022 - Brand
Picture two different brands. Brand A and Brand B. Brand A is reliable, safe, and smart; It prefers safety over style and never strays outside of the lines. Brand B is different; it’s inspirational, resilient, cool, and constantly pushes the boundaries of what is achievable, never settling for less. Which brand inspires you? If you were to choose one to identify with, who would you choose? Crafting a powerful brand story is highly important for businesses and, if done correctly, can engage and inspire customers, converting them into loyal advocates.
November 4, 2019 - Advertising
The way you market your company affects how well you succeed. Why settle for a typical marketing agency for your product? At Kipling Media, we specialize in alternative marketing. We are a six-person Vancouver-based company that will take your initiatives seriously and operate on your budget. Kipling Media can help grow your brand awareness and bring in more revenue for you and your team.
We have worked with a variety of clients from women’s clothing brands, to senior living communities, to the University of Manitoba. You can preview our work on Clutch, a B2B platform that uses client reviews to provide authentic rankings of service firms within their industry. We have been recognized by Clutch for our ability to deliver consistent products for our clients and our expertise in the marketing industry.
July 22, 2019 - best marketing agency in BC
As a Creative Marketing Agency, we work on all kinds of projects, and they come to us at a lot of different stages. One of the most common issues we see is when IT projects come to us almost complete but have not implemented a basic Search Engine Optimization (SEO) setup.
We then have to go back, usually for an additional cost – thousands of dollars – and set up things like meta-tags, alt tags, correct page titles, keyword enriched URLs and, importantly, website architecture. Such a misstep can break the back of a startup or a young company, and it’s tragic to see – especially for something you can do right the first time.
January 29, 2019 - advertisements
Today, we are proud and humbled to announce that Clutch.co has featured Kipling Media on its platform. Clutch.co is a review website whose primary purpose is to help people locate the best service provider to help them achieve their business objectives.
Kipling Media is a full-scale digital marketing agency that helps develop innovative ideas that weave stories that captivate audiences and bring a fresh strategic approach to business. We offer more than just the latest tools and tactics by brainstorming with your team to develop the best, personalized marketing solutions.
November 21, 2018 - design
Marketing is all about making a positive impact on the people you come into contact with. Although many business owners may not realize it, marketing is present in all stages of a business, from beginning to end. It’s not about pressing people to buy, buy, buy or forcing them into doing something they don’t want to do. It’s about finding out how to make a person’s life better and fulfilling that needs – whatever they may be. A good marketer cuts through the noise to create something truly unique and memorable.
October 29, 2018 - Advertising
Filming anything, whether it’s a movie, documentary, or commercial, involves many moving parts and coordination to make it happen. One person cannot do it alone. It would be best if you had a team of dedicated professionals committed to making the final cut as best as possible.
If you’ve ever done any filming before, you know there is never enough time and money. Even the biggest productions struggle with those two key ingredients – and getting everything done within restraints. A good producer makes the most of what they have and is creative with finding workarounds to the problems that ultimately arise.
At Kipling Media, we have done more than our fair share of videos and commercials, some successfully – and to be honest – some not so successfully. If you’re putting together a film shoot and need some help, we’ve learned some great lessons over the years.
July 30, 2018 - altcoins
Cryptocurrency and blockchain technology is the future of money and finance. Whether you like it or not, cryptocurrency is not going anywhere. Initial coin offering is, in many areas, replacing traditional fundraising which allows for some interesting marketing opportunities.
Once the dust settles with rules and relations a little and with over 1,500 alternative cryptocurrencies in circulation, there is virtually no limit to what marketers can do.
A good online marketing campaign and planning can help your currency go a long way and increase the exposure of a particular coin which in turn increases the value of the coin.
We have listed some of the more promising digital currencies and how they’ve marketed themselves.
May 24, 2018 - entrepreneurs
Great marketing campaigns go deep into our collective conscious. They become a part of all of us. We reference them with our friends over coffee, we hum them as we’re on the bus, and recognize them even years after they have stopped running.
The best advertising humanizes us. They show us at our most vulnerable and show us at our very best. They are more than trying to persuade you to do something. They make you feel a spectrum of emotions.
Since we believe in great marketing and advertising, we have put together some of Vancouver and Canada’s very best marketing campaigns. We believe these campaigns go above and beyond the typical, the day-to-day bland advertising and transcend into something timeless.