The way you market your company affects how well you succeed. Why settle for a typical marketing agency for your product? At Kipling Media, we specialize in alternative marketing. We are a six-person Vancouver-based company that will take your initiatives seriously and operate on your budget. Kipling Media can help grow your brand awareness and bring in more revenue for you and your team.
We have worked with a variety of clients from women’s clothing brands, to senior living communities, to the University of Manitoba. You can preview our work on Clutch, a B2B platform that uses client reviews to provide authentic rankings of service firms within their industry. We have been recognized by Clutch for our ability to deliver consistent products for our clients and our expertise in the marketing industry.
As a Creative Marketing Agency we work on all kinds of projects and they come to us at a lot of different stages. One of the most common issues we see are when IT projects come to us almost complete but basic Search Engine Optimization (SEO) set up wasn’t put in place. We then have to go back, usually for an additional cost –thousands of dollars – and set up things like meta-tags, alt tags, correct page titles, keyword enriched URLs and importantly website architecture. For a startup, or a young company, this can break their back and it’s tragic to see – especially for something that should have been done right the first time.
Today we are proud and humbled to announce that Kipling Media has been featured on Clutch.co which is a review website whose main purpose is to help people locate the best service provider to help them achieve their business objectives.
Kipling Media is a marketing firm which helps develop innovative ideas that weave stories that captivate audiences and bring a fresh strategic approach to business. We offer more than just the latest tools and tactics by brainstorming with your team to come up with the best marketing solutions.
Marketing is all about making a positive impact on the people you come into contact with. Although many business owners may not realize it, marketing is present in all stages of a business, from beginning to end. It’s not about pressing people to buy, buy, buy or forcing them into doing something they don’t want to do. It’s about finding out how to make a person’s life better and fulfilling that needs – whatever they may be. A good marketer cuts through the noise to create something truly unique and memorable.
Filming anything whether it’s a movie, documentary, or a commercial involves a lot of moving parts and coordination to make it happen. One person cannot do it alone. You need a team of dedicated professionals who are committed to making the final cut as best as it can possibly be.
If you’ve ever done any filming before, you know there is never enough time and money. Even the biggest productions struggle with those two key ingredients – and getting everything done within restraints. A good producer will make the most of what he or she is given and be creative with finding workarounds with the problems that will ultimately arise.
At Kipling Media, we have done more than our fair share of videos and commercials, some successfully – and to be honest – some not so successfully. If you’re putting together a film shoot and need some help then here are some great lessons we’ve learned over the years.
Cryptocurrency and blockchain technology is the future of money and finance. Whether you like it or not, cryptocurrency is not going anywhere. Initial coin offering is, in many areas, replacing traditional fundraising which allows for some interesting marketing opportunities.
Once the dust settles with rules and relations a little and with over 1,500 alternative cryptocurrencies in circulation, there is virtually no limit to what marketers can do.
A good online marketing campaign and planning can help your currency go a long way and increase the exposure of a particular coin which in turn increases the value of the coin.
We have listed some of the more promising digital currencies and how they’ve marketed themselves.
Great marketing campaigns go deep into our collective conscious. They become a part of all of us. We reference them with our friends over coffee, we hum them as we’re on the bus, and recognize them even years after they have stopped running.
The best advertising humanizes us. They show us at our most vulnerable and show us at our very best. They are more than trying to persuade you to do something. They make you feel a spectrum of emotions.
Since we believe in great marketing and advertising, we have put together some of Vancouver and Canada’s very best marketing campaigns. We believe these campaigns go above and beyond the typical, the day-to-day bland advertising and transcend into something timeless.
Updated Blog for 2021
Marketing and advertising are a lot more than putting together a few advertisements, designing a logo, or making a website. It’s about bringing together many moving pieces to tell your story in a way that is memorable and makes an impact.
It can be tough finding the right Vancouver marketing agency to communicate your vision and get you in front of your target market. There are so many different options out there, each with its pros and cons so how do you choose?
To solve this, we’ve put together a list of the top marketing companies in Vancouver to make your search that much easier.
We’ve organized them based on three different categories.
Unless you are a professional marketer, it can be hard to know where best to spend your marketing dollars. You have to rely on a marketing expert to guide you, but how do you know if what they are selling is snakes oil or not. The reality is that many marketers sell businesses serves you don’t need or aren’t effective.
Of course, with marketing, not all of your money will see a positive ROI – that’s just the nature of the business. Think of your marketing budget a bit like the stock market. Put 80% into mutual funds that will see results in the long run but use 20% to experiment and put into more riskier propositions. You might lose that 20% but you also might hit it big. Any marketer who guarantees you immediate results is overselling themselves.
I’ve put together a list of things you should be wary of and if a marketer tries to sell you on one or more of these services then you will be armed with the right questions to ask them.
How do you ensure there is no competition for what you do? The answer is strangely simple and straightforward. Design a brand that can’t be duplicated. Creating a brand isn’t rocket science, yet 99% of businesses fail to take the time, even though it would quadruple their sales.
Make no mistake the Artificial Intelligence Revolution is coming and just like in Terminator, machines are going to take over the world. Hopefully, it wouldn’t be as bloody or as violent as portrayed on the big screen, but the changes will be fast and shift how we do almost everything.
It will change the way we interact with each other, the way we live, and especially the way we work. We’re going to have to adapt as many of our jobs will be obsolete.
The question is how will we need to adapt? What will we do? How many millions of people will be out of a job?
Marketing has become a complicated endeavor. The two major platforms we have to reach your customers online are Facebook and Google – and it seems like you need a degree in both to be able to operate their marketing software. Add to the fact the interfaces seem to always changing (most of the time unnecessarily, in my opinion)
A lot of businesses owners don’t have the expertise or the time to be able to effectively manage these platforms so they hire Google or Facebook experts to do their online marketing for them.