Marketing

In 2026, Vancouver brands are no longer discovered in just one place, they are found through a messy mix of Google searches, TikTok and Instagram feeds, AI recommendations, and real-world exposure. For a creative, full-scale marketing agency like Kipling Media, this “Search Everywhere” reality is reshaping how we build brands,...

Updated for 2025. We’ve been maintaining and updating this list of top marketing agencies since 2018, making it one of the most trusted and consistently curated resources for brands, startups, and organizations looking to partner with creative talent in Vancouver. Whether you’re after a full-service firm, a nimble digital shop,...

By now you’ve probably seen some form of marketing for the Barbie movie, or at least heard someone mention it in conversation. How could you not? It’s estimated that the total marketing expenditure for the campaign was $150 million, more than the movie cost to make. Sure, the budget is...

A 50% clickthrough rate might seem like every marketer’s dream, especially when paired with a $0.01 cost per click. Seeing this, you might think you have struck the advertising jackpot. But, as everyone knows, if it seems too good to be true, it probably is. When one of our TikTok...

Few ads are as well-received as those featured in the Superbowl. Every year, the Superbowl attracts millions of viewers, with 2022 setting a five-year record of 112.3 million viewers and 11.2 million streams. So naturally, February is game time for advertisers who vie for the mass exposure afforded by the...

A new wave of chatbots like ChatGPT uses artificial intelligence that could reinvent – or even replace – traditional marketing methods. Between the 1990s ‘dot.com boom’ and today, few companies maintained market relevance long enough to truly upend the tech industry. One thinks of the iPhone, Google, and Facebook when...

Web 3.0 technologies like NFTs have gained popularity very quickly in the last two years. But, people still have a healthy dose of scepticism about this blockchain ‘revolution’ – and fair enough. The NFT space is saturated with fraud and is subject to some serious ups and downs. Some consider...

Want some tips to help write your first blog post? You’re not alone. Honing your writing skills takes practice and persistence; it’s one of those things that you can never truly ‘master.’ The ultimate goal – whether you’re a blogger, a persuasive writer, an email marketer, or want to be...

In the post-COVID era, people and brands are seeking an opportunity to turn a meaningful new leaf, and it looks like Instagram is the latest member of the visual refresh club. The last time Instagram visually rebranded was in 2016 when it changed its iconic polaroid logo to its now...

Imagine a perfect world where marketers have unlimited access to customer data across all devices, countries and ecosystems. They have a crystal-clear view of their customers, preferences, and exactly where they are in the buying journey. It sounds nice, doesn't it? Today, the unfortunate reality of marketing data privacy is...

The last couple of years have been rough on everyone and changed basically everything. A lot has changed since our last look at this subject in 2018. Now more than ever, it’s hard to grab an audience’s attention—and nearly impossible to keep it. People are working harder, rushing around faster,...