Marketing

In the post-COVID era, people and brands are seeking an opportunity to turn a meaningful new leaf, and it looks like Instagram is the latest member of the visual refresh club.

The last time Instagram visually rebranded was in 2016 when it changed its iconic polaroid logo to its now well-known pink gradient logo.

The 2022 update features three significant changes to the platform’s architecture:

1. A vibrant update to its gradient motif via 3D modelling.
2. The introduction of a brand-new typeface, Instagram Sans.
3. A seamless, full-bleed layout that places community and content before anything else.

Imagine a perfect world where marketers have unlimited access to customer data across all devices, countries and ecosystems. They have a crystal-clear view of their customers, preferences, and exactly where they are in the buying journey. It sounds nice, doesn’t it?

Today, the unfortunate reality of marketing data privacy is not so simple; developing global privacy laws, changing consumer expectations, and new company policies are making customers harder to describe, actions harder to track and data more expensive.

This has put immense pressure on marketers and companies, forcing them to seek out creative ways around this newfound obstacle.

The last couple of years have been rough on everyone and changed basically everything. A lot has changed since our last look at this subject in 2018. Now more than ever, it’s hard to grab an audience’s attention—and nearly impossible to keep it. People are working harder, rushing around faster, and dealing with a lot more than before. But even so, there are slivers of genius that break through the clamour of daily life and remind us just how special advertising can be. Here’s our take on the best Canadian advertising campaigns in 2021.

Picture two different brands. Brand A and Brand B. Brand A is reliable, safe, and smart; It prefers safety over style and never strays outside of the lines. Brand B is different; it’s inspirational, resilient, cool, and constantly pushes the boundaries of what is achievable, never settling for less. Which brand inspires you? If you were to choose one to identify with, who would you choose? Crafting a powerful brand story is highly important for businesses and, if done correctly, can engage and inspire customers, converting them into loyal advocates.

The way you market your company affects how well you succeed. Why settle for a typical marketing agency for your product? At Kipling Media, we specialize in alternative marketing. We are a six-person Vancouver-based company that will take your initiatives seriously and operate on your budget. Kipling Media can help grow your brand awareness and bring in more revenue for you and your team. 

We have worked with a variety of clients from women’s clothing brands, to senior living communities, to the University of Manitoba. You can preview our work on Clutch, a B2B platform that uses client reviews to provide authentic rankings of service firms within their industry. We have been recognized by Clutch for our ability to deliver consistent products for our clients and our expertise in the marketing industry. 

As a Creative Marketing Agency, we work on all kinds of projects, and they come to us at a lot of different stages. One of the most common issues we see is when IT projects come to us almost complete but have not implemented a basic Search Engine Optimization (SEO) setup.

We then have to go back, usually for an additional cost – thousands of dollars – and set up things like meta-tags, alt tags, correct page titles, keyword enriched URLs and, importantly, website architecture. Such a misstep can break the back of a startup or a young company, and it’s tragic to see – especially for something you can do right the first time.

Today, we are proud and humbled to announce that Clutch.co has featured Kipling Media on its platform. Clutch.co is a review website whose primary purpose is to help people locate the best service provider to help them achieve their business objectives.

Kipling Media is a full-scale digital marketing agency that helps develop innovative ideas that weave stories that captivate audiences and bring a fresh strategic approach to business. We offer more than just the latest tools and tactics by brainstorming with your team to develop the best, personalized marketing solutions.

Cryptocurrency and blockchain technology is the future of money and finance. Whether you like it or not, cryptocurrency is not going anywhere. Initial coin offering is, in many areas, replacing traditional fundraising which allows for some interesting marketing opportunities.

Once the dust settles with rules and relations a little and with over 1,500 alternative cryptocurrencies in circulation, there is virtually no limit to what marketers can do.

A good online marketing campaign and planning can help your currency go a long way and increase the exposure of a particular coin which in turn increases the value of the coin.

We have listed some of the more promising digital currencies and how they’ve marketed themselves.

Updated Blog for 2022. Marketing and advertising are a lot more than putting together a few advertisements, designing a logo, or making a website. It’s about bringing together many moving pieces to tell your story in a way that is memorable and makes an impact.

It can be tough finding the right Vancouver marketing agency to communicate your vision and get you in front of your target market. There are so many different options out there, each with its pros and cons so how do you choose?

To solve this, we’ve put together a list of the top marketing companies in Vancouver to make your search that much easier.
We’ve organized them based on three different categories.