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The way you market your company affects how well you succeed. Why settle for a typical marketing agency for your product? At Kipling Media, we specialize in alternative marketing. We are a six-person Vancouver-based company that will take your initiatives seriously and operate on your budget. Kipling Media can help grow your brand awareness and bring in more revenue for you and your team. 

We have worked with a variety of clients from women’s clothing brands, to senior living communities, to the University of Manitoba. You can preview our work on Clutch, a B2B platform that uses client reviews to provide authentic rankings of service firms within their industry. We have been recognized by Clutch for our ability to deliver consistent products for our clients and our expertise in the marketing industry. 

Companies are always struggling to get noticed. They want to stand above the crowd, find their target audience, and eventually sell to them. The advertisement world has changed drastically over the last 10 years with many companies using social media and Google marketing in the place of newspaper advertising and direct mail.

Youtube is the second largest search engine on the internet (Google being number one) so naturally, companies want a piece of that. Astoundingly, every minute more than 400 hours of video are being uploaded to Youtube. That’s a crazy amount of content. And video marketing is quickly growing with $2 billion being spent on Youtube alone per year.

With so many users streaming content, it can be very difficult to regulate and so it’s become a bit of Wild West for both content providers and advertisers.

HBO has been on the forefront of storytelling and television for the past two decades. Their newest show, Westworld inspired by Michael Cricton’s 70’s movie, is a big-budget, star-studded, special-effects-driven series that has all the elements to make it a huge success. However, beneath the entertainment there are many great marketing lessons to be learned. I’m going to outline a few here.

It’s that time of year to start thinking about your business plan. What do you wish to accomplish? How are you going to expand your endeavours?

Wasp Barcode Technologies, an American firm, recently surveyed more than 1,000 small businesses and produced a report showing some interesting challenges that many small business problems are commonly shared. Over 50% of companies say that hiring is their most difficult challenge, followed by cash flow. Now, it’s more challenging than ever before to fight against big business and overseas companies, so we’ve compiled some ways to combat these problems.

Do you remember that scene in Hunger Games when Katniss practices hitting the target with a bow and arrow? The evil Capital Oversees aren’t even paying attention to her until she hits an apple out of a boar’s mouth. Her defiance silences everybody in the room.

Wouldn’t it be great if your marketing would make everybody stand up and take notice? We’re here to teach you how to create a digital marketing strategy; here are five things you need to do to make people take note.

WordPress.org is by far the most popular open source tool available, covering 26% of the web. There is approximately 76.5 million WordPress.com blogs, and so there are more and more hackers trying to hack it. WordPress is pretty good with security but not bulletproof.

Let’s take some simple steps to secure our WordPress website: