Social Media

A 50% clickthrough rate might seem like every marketer’s dream, especially when paired with a $0.01 cost per click. Seeing this, you might think you have struck the advertising jackpot. But, as everyone knows, if it seems too good to be true, it probably is.

When one of our TikTok campaigns showed abnormally “good” results like this, we decided to investigate why. The first thing we found was that we weren’t the only ones experiencing these weird results. Looking on Reddit, we found other TikTok advertisers sharing similar stories. We kept seeing Pangle pop up in posts, which immediately tipped us off to what was going on.

Haven’t you heard? Launched in its present form in 2018, TikTok joined the ranks of social media giants in record time. It had about one billion active monthly users worldwide by Sept. 2021. The 2022 marketing report predicted TikTok would break three billion downloads worldwide, with users spending $3 billion across iOS and Google Play by the end of the year.

In the post-COVID era, people and brands are seeking an opportunity to turn a meaningful new leaf, and it looks like Instagram is the latest member of the visual refresh club.

The last time Instagram visually rebranded was in 2016 when it changed its iconic polaroid logo to its now well-known pink gradient logo.

The 2022 update features three significant changes to the platform’s architecture:

1. A vibrant update to its gradient motif via 3D modelling.
2. The introduction of a brand-new typeface, Instagram Sans.
3. A seamless, full-bleed layout that places community and content before anything else.

Marketing has become a complicated endeavor. The two major platforms we have to reach your customers online are Facebook and Google – and it seems like you need a degree in both to be able to operate their marketing software. Add to the fact the interfaces seem to always changing (most of the time unnecessarily, in my opinion)

A lot of businesses owners don’t have the expertise or the time to be able to effectively manage these platforms so they hire Google or Facebook experts to do their online marketing for them.

Companies are always struggling to get noticed. They want to stand above the crowd, find their target audience, and eventually sell to them. The advertisement world has changed drastically over the last 10 years with many companies using social media and Google marketing in the place of newspaper advertising and direct mail.

Youtube is the second largest search engine on the internet (Google being number one) so naturally, companies want a piece of that. Astoundingly, every minute more than 400 hours of video are being uploaded to Youtube. That’s a crazy amount of content. And video marketing is quickly growing with $2 billion being spent on Youtube alone per year.

With so many users streaming content, it can be very difficult to regulate and so it’s become a bit of Wild West for both content providers and advertisers.

There are so many new updates to Instagram it’s hard to keep track. Facebook, which owns Instagram, seems to be rolling them out rapidly. I guess when you are THE original social site, implementing changes quickly isn’t that difficult.

There are a couple of recent changes that will have a big impact on how you use Instagram for business.