A new wave of chatbots like ChatGPT uses artificial intelligence that could reinvent – or even replace – traditional marketing methods. Between the 1990s ‘dot.com boom’ and today, few companies maintained market relevance long enough to truly upend the tech industry. One thinks of the iPhone, Google, and Facebook when...
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Artificial Intellegence
You may have noticed some of your favourite brands look a bit different lately. Perhaps your favourite packaged goods have been redesigned, or some signs in your neighbourhood have changed. Over the last decade, thousands of companies have changed their logos, fonts, colours, and entire brand identities, taking on more...