Design

You may have noticed some of your favourite brands look a bit different lately. 

Perhaps your favourite packaged goods have been redesigned, or some signs in your neighbourhood have changed. Over the last decade, thousands of companies have changed their logos, fonts, colours, and entire brand identities, taking on more minimalist appearances. It’s part of a phenomenon that experts call “debranding.” 

What is Debranding?

Debranding is when companies simplify their logos and brand assets, often discarding detail and depth. Companies trade gradients, shadows and highlights for trimmed-down, one-dimensional versions of their logo.