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storytelling

Writing 101: Creating Your First Blog to Market Your Brand

Want some tips to help write your first blog post? You’re not alone. Honing your writing skills takes practice and persistence; it’s one of those things that you can never truly ‘master.’ The ultimate goal – whether you’re a blogger, a persuasive writer, an email marketer, or want to be...

How to Inspire Customers Through your Brand Story 

Picture two different brands. Brand A and Brand B. Brand A is reliable, safe, and smart; It prefers safety over style and never strays outside of the lines. Brand B is different; it's inspirational, resilient, cool, and constantly pushes the boundaries of what is achievable, never settling for less. Which...

3 Marketing Lessons From Westworld

HBO has been on the forefront of storytelling and television for the past two decades. Their newest show, Westworld inspired by Michael Cricton’s 70’s movie, is a big-budget, star-studded, special-effects-driven series that has all the elements to make it a huge success. However, beneath the entertainment there are many great...