Youtube

Companies are always struggling to get noticed. They want to stand above the crowd, find their target audience, and eventually sell to them. The advertisement world has changed drastically over the last 10 years with many companies using social media and Google marketing in the place of newspaper advertising and direct mail.

Youtube is the second largest search engine on the internet (Google being number one) so naturally, companies want a piece of that. Astoundingly, every minute more than 400 hours of video are being uploaded to Youtube. That’s a crazy amount of content. And video marketing is quickly growing with $2 billion being spent on Youtube alone per year.

With so many users streaming content, it can be very difficult to regulate and so it’s become a bit of Wild West for both content providers and advertisers.