News

A new wave of chatbots like ChatGPT uses artificial intelligence that could reinvent – or even replace – traditional marketing methods.

Between the 1990s ‘dot.com boom’ and today, few companies maintained market relevance long enough to truly upend the tech industry. One thinks of the iPhone, Google, and Facebook when considering the handful of products that changed our society. 

Just over two months ago, American AI research laboratory OpenAI staked its position as one of those potentially revolutionizing companies when it released its highly advanced text generator called “ChatGPT.” Some experts speculate that ChatGPT might replace internet search engines like Google, or that it will unsettle democratic practices through lobbying. Others believe it won’t become anything more than a nifty device for Twitter jokesters and customer service departments. 

At the very least, the language model is poised to reshape many fields – from your child’s homework to traditional marketing methods.

In the post-COVID era, people and brands are seeking an opportunity to turn a meaningful new leaf, and it looks like Instagram is the latest member of the visual refresh club.

The last time Instagram visually rebranded was in 2016 when it changed its iconic polaroid logo to its now well-known pink gradient logo.

The 2022 update features three significant changes to the platform’s architecture:

1. A vibrant update to its gradient motif via 3D modelling.
2. The introduction of a brand-new typeface, Instagram Sans.
3. A seamless, full-bleed layout that places community and content before anything else.

Marketing is all about making a positive impact on the people you come into contact with. Although many business owners may not realize it, marketing is present in all stages of a business, from beginning to end. It’s not about pressing people to buy, buy, buy or forcing them into doing something they don’t want to do. It’s about finding out how to make a person’s life better and fulfilling that needs – whatever they may be. A good marketer cuts through the noise to create something truly unique and memorable.

Great marketing campaigns go deep into our collective conscious. They become a part of all of us. We reference them with our friends over coffee, we hum them as we’re on the bus, and recognize them even years after they have stopped running.

The best advertising humanizes us. They show us at our most vulnerable and show us at our very best. They are more than trying to persuade you to do something. They make you feel a spectrum of emotions.

Since we believe in great marketing and advertising, we have put together some of Vancouver and Canada’s very best marketing campaigns. We believe these campaigns go above and beyond the typical, the day-to-day bland advertising and transcend into something timeless.

It’s that time of year to start thinking about your business plan. What do you wish to accomplish? How are you going to expand your endeavours?

Wasp Barcode Technologies, an American firm, recently surveyed more than 1,000 small businesses and produced a report showing some interesting challenges that many small business problems are commonly shared. Over 50% of companies say that hiring is their most difficult challenge, followed by cash flow. Now, it’s more challenging than ever before to fight against big business and overseas companies, so we’ve compiled some ways to combat these problems.

There are so many new updates to Instagram it’s hard to keep track. Facebook, which owns Instagram, seems to be rolling them out rapidly. I guess when you are THE original social site, implementing changes quickly isn’t that difficult.

There are a couple of recent changes that will have a big impact on how you use Instagram for business.